The Brazilian Sugarcane Industry Association (UNICA) announced today that Joel Velasco, the organization’s Washington, DC-based Chief Representative for North America, is leaving the position he has held since 2007, to join Amyris, Inc., as Senior Vice-President, External Relations. “Joel has provided UNICA with wise counsel, effective strategy and solid results. We wish him well at Amyris and will continue cooperating …
UNICA Urges Congress to End Ethanol Tariff
“As the dust settled on a midterm election that significantly altered the political landscape, voters sent a clear message that cutting the deficit and ending wasteful government spending should be top priorities for Congress. Americans will be watching closely to see if lawmakers got the message. Eliminating ethanol subsidies and trade protection would be a good way to indicate that …
ACE, NCGA, UNICA React to EPA’s E15 Decision
In an EPA press conference this morning, Assistant Administrator for Air and Radiation Gina McCarthy announced that an E15 Waiver, originally requested by POET and championed by Growth Energy along with other industry allies, was now approved for model year 2007 and newer vehicles and light duty trucks. E15 is not, however, approved for use by other types of vehicles …
UNICA: Stop High Tariffs on Clean Technologies
The ethanol tariff debate continues as today, Marcos Jink, President and CEO of the Brazilian Sugarcane Industry Association (UNICA) told World Trade Organization’s Director-General, Pascal Lamy, during a presentation that, “It makes no sense for countries to adopt ambitious policies to reduce greenhouse gas (GHG) emissions, while continuing to apply high tariffs on clean technologies that can be instrumental to …
Register Now for Energy Communications Summit
Another approach and discussion is emerging surrounding messaging and education of global climate change. Green communication specialists will gather in May for a summit to refine the cause that clean energy and sustainable business practices are good policy and good business. The first-ever Green PR summit rEnergize Communications Summit will be held May 23-25 to discuss how corporate brands, products …
UNICA to EPA – Sugarcane Ethanol Reduces GHGs
In a 40 page letter submitted to the Environmental Protection Agency (EPA), UNICA, the organization representing the Brazilian sugarcane industry, noted that even accounting for theoretical Indirect Land Use Changes, sugarcane ethanol reduces greenhouse gas emissions (GHGs) by up to 85 percent. In addition, the organization cites that sugarcane ethanol is a viable way to help the U.S. meet the …
Communicating Renewables Kicks Off Webinar Series
“The internet is the starting point where people collect information,” noted Byrne. “It is more influential than all other media.” Byrne also said that over 90 percent of individuals use a search engine to inquire about issues and this is where organizations can target their message. He stressed the value of influencing search results against terms people use with your …
Communicating Renewables Webinar Series Launched
There are many opportunities and challenges facing the renewable energy industry. To achieve long-term success, one of the greatest hurdles the industry must overcome is garnering consumer support and product adoption. This has been tough for the corn-ethanol industry in part, due to media hostility and biased reporting. So what is the most effective way to communicate your message to …
DF Cast: Tools for Renewable Energy Communicators
This latest edition of Domestic Fuel Cast communicates some important information for those who communicate the story of renewable energy. The Communicating Renewables Summit takes place April 21-23 at the Hilton in Minneapolis, Minnesota and is touted as “THE conference to attend if you are a communications professional working for a company, association or agency that promotes wind, solar, biofuels, …
Communicating Renewables a Timely Topic
The Communicating Renewables Summit coming up in Minneapolis April 21-23 is a timely event for those involved in the alternative energy arena. The conference is designed specifically for the challenging task of getting the positive message about all renewables out to consumers, stakeholders, policy leaders and the media. Conference organizer Joanna Schroeder with 4RCommunications says she came up with the …