Jennifer Morris has joined Growth Energy as new Vice President of Communications and Public Affairs. Morris previously served as Senior Vice President of Corporate and Public Affairs at Edelman. “One of our main directives at Growth Energy is to effectively communicate that success story – whether it be to policymakers, consumers, members, or other industry stakeholders – in a way …
Media Communication Tips for BioEnergy
I had the opportunity to facilitate a lively discussion on effective stakeholder messaging during the BioEnergy 2105 conference. “Reaching Your Stakeholders: Effectively Engaging and Educating Key Audiences,” discussed success stories, best practices and lessons learned that have helped to improve public perception of bioenergy at all levels. The panel featured: Melissa Savage, Senior Program Director with the National Association of State Energy …
RFA Names New Communications Director
A man with a professional background in ag communications is the new communications director for the Renewable Fuels Association. The group says Tony Jackson, a former Director of External Affairs for the U.S. Department of Agriculture’s Farm Service Agency and counsel for the U.S. House Agriculture Committee, is also a graduate of Boston College Law School. “We are thrilled to …
BioFuel PR Launches to Tell Ethanol’s Story
The ethanol industry knows that if it is going to be successful in the current political climate, they need to tell their personal ethanol stories. But this is easier said then done with the role of ethanol employees to produce fuel, feed and fiber – not be savvy communicators. With several requests for help last fall from ethanol plants to …
RFA Offers Communications Training Webinar
The Renewable Fuels Association (RFA) will host a free Communications Training webinar on Wednesday, June 19 at 1 p.m. CT. The training session is open to all RFA member companies and anyone interested in helping local ethanol plants promote the value of ethanol is encouraged to participate. The webinar will focus on different methods of community engagement: Website and Newsletter …
Energy Grants $1.6 Mil for Public Education Efforts
The U.S. Department of Energy has handed out $1.6 million to the Alternative Fuel Trade Alliance… a group made up of the Renewable Fuels Association, the National Biodiesel Foundation, the Propane Education & Research Council, the Clean Vehicle Education Foundation and ASG Renaissance… to boost efforts for a targeted educational plan aimed at Clean Cities Coordinators and related stakeholders. This …
Learn How To Pitch Your Story To Bloggers
If you’re interested in learning something about pitching stories to bloggers you might want to participate in a today’s webinar that’s part of the Communicating Renewables Webinar series. There’s still time to register. All the information is posted below. The things we’ll discuss are applicable to any industry but our focus will be on energy. I’m one of the presenters. …
Communicating Renewables Kicks Off Webinar Series
“The internet is the starting point where people collect information,” noted Byrne. “It is more influential than all other media.” Byrne also said that over 90 percent of individuals use a search engine to inquire about issues and this is where organizations can target their message. He stressed the value of influencing search results against terms people use with your …
Communicating Renewables Webinar Series Launched
There are many opportunities and challenges facing the renewable energy industry. To achieve long-term success, one of the greatest hurdles the industry must overcome is garnering consumer support and product adoption. This has been tough for the corn-ethanol industry in part, due to media hostility and biased reporting. So what is the most effective way to communicate your message to …
Ethanol Minute Radio Returns to the Air with Ed Schafer
The Ethanol Minute is broadcast nationally with nearly 1,000 minutes per week airing from coast to coast reaching more than 50 million listeners. Guests include people from all walks of life providing a perspective from a variety of industry, government, and public interests in a concise and targeted format. The Ethanol Minute is part of the Ethanol Across America Education …
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