Americans want green energy choices, with the largest motivating factor for those choices being saving some greenbacks. And the top choices for that green-saving energy are solar and wind.
The latest Nielsen Company Energy Trends report shows that 80 percent of the 32,000 respondents polled cited cutting costs as their main motivation for conserving energy:
Overall, the study shows that many consumers have adopted more environmentally friendly habits, while others have not acted as quickly. “The current momentum surrounding green initiatives and reduced energy consumption presents utilities and home improvement companies with a golden opportunity,” says Jonathan Drost, Account Executive, Energy for The Nielsen Company. “When going green is cost effective, such as opting for Energy Star appliances or government incentive programs, customers migrate in that direction. The biggest hurdle for energy companies is educating the consumer on things like Smart Grids, Energy Efficiency programs and Renewable Green Energy.”
Renewable energy sources are at the heart of the emerging green economy, and if consumers have any say, solar would be their carbon neutral source of choice. “I believe solar came out on top as a preference because it is a technology that consumers can identify with,” Drost offers. “Not only can a consumer place solar panels on their home or purchase solar water heaters, but also they see retailers installing solar panels on their roof and hybrid cars with solar roof options. It’s been a media hot topic as well.”
The survey shows that 37 percent of respondents prefer solar power, and 16 percent want wind.
Only 3 percent of those households surveyed say they plan on buying a plug-in hybrid, but about one-fourth say they would purchase one once the technology became more widely used.
Nielsen officials say more consumer education is needed to bring in the next wave of renewable energy “early adopters.”


A Nevada company is looking to turn natural gas and biogas, such as methane from garbage dumps, into a clean form of diesel.
The is agreement with Value Prior to Pulping (VPP), an organization created by the Agenda 2020 Technology Alliance, a special project of the American Forest and Paper Association, and CleanTech Partners, Inc. VPP is funded by the U.S. Department of Energy (DOE), the State of Wisconsin and several large forest products companies.
A mix of electrically powered and biodiesel and E85 ethanol fueled vehicles lead the list for the Automotive X Prize.
Disneyland has picked up California’s highest and most prestigious environmental honor… thanks in part to biodiesel.
Ninety-five percent of those polled agreed that farmers are trusted messengers on issues such as agriculture, corn products and ethanol – and ethanol itself was supported or strongly supported as a good fuel alternative by 65 percent.
Rising feed prices for catfish farms and the rising Chinese market are bad news for those in the South, as more than 320,000 catfish pond acres could be up for grabs. But where one door closes, another opens, as a possible glut of open-air ponds could provide a boon for those looking to raise algae for biodiesel.
Last week, we told you new research shows how green biodiesel is. I finally got a chance to catch up with National Biodiesel Board CEO Joe Jobe to talk a little bit about this important study… and what it will mean as the Environmental Protection Agency considers a new Renewable Fuels Standard, RFS-2.
Jobe adds that the NBB will be showing off biodiesel’s green, sustainable nature with a
Iowa-based Renewable Energy Group has inked a contract with Hawaiian Electric Company to supply the utility with 400,000 gallons of biodiesel for the company’s new Campbell Industrial Park Generating Unit.
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