General Motors’ Hummer has caught a lot of heat with gas prices climbing above $4 and $5 a gallon. Those high prices could be the death sentence for gas-guzzling, all-terrain vehicles, as GM looks to save its business by finding products that will sell. But their could be a glimmer of hope on the horizon for the go-anywhere… but drink-everything-in-the-tank… vehicle: biodiesel.
This story in the Boston Herald says the folks at GM need to figure out how to get good gas mileage while maintaining the Hummer’s legendary off-road performance:
For that reason, you’re not likely to see a gasoline-electric hybrid Hummer – too much weight and complexity for the backcountry – but the brand will offer biodiesel-powered versions of all its vehicles by 2010. Biodiesel isn’t made from oil and improves fuel economy 30% or so versus gasoline-powered versions of the same vehicle.
While the product planners look for platforms and technologies that could fit Hummer, strategists within GM ponder the idea of redefining the brand, perhaps as a line of environmentally friendly SUVs.
“It’s never going to be a green brand, but you can wash it in green,” said Joe Phillippi, principal of AutoTrends Consulting, Short Hills, N.J.
“In the end, I think they’ll develop the” smaller “H4 and improve the fuel economy of the H3 and H2.”
Leaner and greener, while keeping the meaner… isn’t that what keeps any business in business these days?



At the Iowa Speedway yesterday, the
“The industry is at a point where the next evolution is here. You know it’s at the next phase.” Toni Nuernberg, the new Executive Director of the 


This year’s Iowa Corn Indy 250 is over and as usual, ethanol won. Actually, Dan Wheldon, Target Chip Ganassi Racing won the race.
The Iowa Corn Indy 250 is underway here at Iowa Speedway and the weather is perfect.
The qualifying session for the Iowa Corn Indy 250 got rained out last night so unfortunately that means the drivers will start according to their points standing. That was a blow to Team Ethanol. The car was performing very well and would likely have had a much better starting position. Ryan Hunter-Reay, who spoke at the EPIC member reception last night, says he’ll make up for it though.