Following the route of the famous Cannonball Run of the 1970s (made even more famous by the movie in 1981), a pair of advertising copywriters will attempt to go from the East Coast to the West Coast… entirely non-stop and entirely on biodiesel.
This press release from the Willie Run ’08 web site has more information:
Scheduled for departure from Midtown Manhattan on September 22, Nik Bristow and Brian Pierce from Atlanta’s Fitzgerald+CO will embark on “Willie Run ‘08”, the first-ever non-stop, cross-country trek powered entirely by Willie Nelson’s own BioWillie® biodiesel. The two-man team will follow the route of the infamous Cannonball Run and arrive less than 40 hours later in Los Angeles on September 24. They won’t stop for fuel. They won’t stop to go to the bathroom. In fact, excluding driver changes, they won’t stop for anything for almost 3000 miles.
Their vehicle of choice? The “Willie One,” a diesel Volkswagen Jetta with an additional 60 gallons of fuel capacity that, along with the diesel car’s superior fuel economy of approximately 45-50 mpg, will allow it to travel coast-to-coast without a single fuel stop.
Bristow and Pierce have been biodiesel supporters for years and are ardent fans of Willie Nelson. After discovering the BioWillie® brand and linking those two passions, they began developing a relationship with BioWillie® and creating print ads and other marketing concepts on a pro bono basis.
“We’d been working on the BioWillie brand for a while and we were doing some pretty cool stuff. But it occurred to us that we were working with Willie Nelson, the original outlaw of the music industry, so we needed to be doing something outlaw. So we came up with Willie Run ’08,” said Pierce.
There are plenty of questions that come to mind, especially “what about going to the bathroom?” Well, you can find out the answer to that and more in some pretty hilarious videos the guys have posted on their web site: willierun.com.


The latest investments bring the company’s total funding to substantially more than $100 million, and Sapphire is now financed to scale up its production facilities to full commercial feasibility.
“Our discovery is one potential avenue for research to facilitate turning inedible cellulosic biomass, including wood, grass, and various waste materials, into ethanol,” said Dartmouth engineering professor Lee Lynd. “In the near term, the thermophilic bacterium we have developed is advantageous, because costly cellulase enzymes typically used for ethanol production can be augmented with the less expensive, genetically engineered new organism.”
The Biomass Program works with industry, academia and national laboratory partners on a portfolio of research in biomass feedstocks and conversion technologies. Through research, development, and demonstration efforts geared at the development of integrated biorefineries, the Biomass Program helps transform the nation’s renewable and abundant biomass resources into cost competitive, high performance biofuels, bioproducts, and biopower. Among its goals is focusing research and development efforts to ensure that cellulosic ethanol is cost competitive by 2012.
Corn grower associations in South Dakota and Kansas have joined with the
A $14.7 million grant from the state of Iowa was welcome news last week to the company working on a commercial cellulosic ethanol project in the state.
In addition to the $14.7 million that was approved Wednesday, the State of Iowa has awarded another $5.2 million in Economic Development funds. The total amount of funds from the State of Iowa is $20 million. Iowa Lieutenant Governor Patty Judge said the funding insures that Iowa will continue to be a leader in renewable fuels innovation. “The new POET facility in Emmetsburg will be one of the first in the nation to produce cellulosic ethanol.” Judge said. “This represents the next generation in biofuels, and another step towards energy independence.”

This week I’ve had the opportunity to visit the Ohio State University’s annual
Senate Majority Leader Harry Reid (D-Nev.) is holding votes on four separate energy bills, possibly starting as early as tomorrow (Thursday, Sept. 18th), as lawmakers hit the final week before they go on their fall recess starting Sept. 26.