ACE Conference 2026

Book Review – Green, Inc.

Joanna Schroeder

tidal-wave-324x205With the tidal wave rushing in a new green economy, companies are attempting to ride the waves. But many are being pulled under by the tow, including many of the very groups who are supposed to be the top surfers. “Green Inc,” is an expose about how the world of conversation and those who swim in it, are crashing.

Green, Inc. was written by author Christine MacDonald, who left her job as a journalist to join the public relations team with one of the largest environmental groups in the world, Conservation International (CI). It was during this time she discovered that something was “deeply wrong” in the world of conservationism. MacDonald was disturbed so much so that when laid off, she wrote a book about the serious issues embedded in environmental groups.

phpthumb_generated_thumbnailjpgOne of the biggest conundrums she tackles is whether it is morally and ethically wrong for an environmental organization to take money from the groups that it is trying to police. Some environmental groups argue that taking money from companies like Exxon Mobil, Bunge, International Paper, and others, is a way to “influence corporate leaders to change their polluting ways”.

Yet these environmental offenders believe that donating money to groups like CI, World Wildlife Fund, Environmental Defense, Natural Resources Defense Council, and others, will give them “reputation insurance” or a “get out of jail free card” on their environmental rap sheet. Oftentimes, MacDonald cites, these groups actually give these environmental offenders awards for their “sustainability” programs.  Now that’s an oxymoron if I’ve ever heard one.Read More

book reviews

Communicating Renewables Kicks Off Webinar Series

communicating_renewablesThe Communicating Renewables Webinar Program kicked off the first of its six part series designed to help arm communications professionals with the tools they will need to approach, head on, the challenging task of getting the positive message about renewable energy, technologies and research out to consumers, stakeholders, policy leaders, and the media. Jay Byrne, president of Fluence Interactive Public Relations, Inc. (v-Fluence) presented yesterday on Social Networking and how one can refute the misconceptions and negativity in the renewable energy arena.

byrne“The internet is the starting point where people collect information,” noted Byrne. “It is more influential than all other media.”

Byrne also said that over 90 percent of individuals use a search engine to inquire about issues and this is where organizations can target their message. He stressed the value of influencing search results against terms people use with your content and that of others who agree with you; extending availability and visibility of supportive content into multi-media channels; making your content available (and part of) relevant new and social media conversations; and finally having your content validated (amplified) by appropriate third-parties online (via repetition and links).

As the host of the Communicating Webinar Series, Joanna Schroeder, APR, Principal of 4R Communications said, “In an over crowded marketplace, content and relationships rule. It’s important that communicators remember that some of the most simple and effective tools will help us gain consumer support. Some of these tactics include coalition building, developing relationships with energy experts and energy reporters, and bringing all of these people together through dynamic web content.”

The next Communicating Webinar Series will be on June 9 and presented by Sean O’Hanlon, Founder and Executive Director of American Biofuels Coalition and Tom Collina, Executive Director of 2020 Vision. The topic of the webinar will be Unification of Messages through Coalition Building — Best Practices. For more information, click here.

communications

Biodiesel Spreadsheets to Help Analyze Profitability

John Davis

agmrc1Biodiesel producers won’t have to fly blind when trying to decide if an operation will be profitable or not.

Biodiesel Magazine reports the Ag Marketing Resource Center, an online center hosted by Iowa State University Extension Service, is offering biodiesel profitability spreadsheets:

“We put together what we think is a ballpark or typical biodiesel plant in Iowa to give an overview where the industry is going,” explained Don Hofstrand, co-director of the AgMRC, .

The biodiesel profitability spreadsheet plugs in the figures for a hypothetical 30 MMgy biodiesel plant based in Iowa including fixed and variable costs and product prices. With the launching of the spreadsheet, the Iowa-based prices for biodiesel, soybean oil, methanol and natural gas will be updated monthly. “We don’t do monthly updates for glycerin because we couldn’t find a good data series for glycerin in Iowa,” Hofstrand said. He was a bit surprised to see how small of a factor glycerin was in the overall biodiesel profitability analysis, he added.

You can download the Biodiesel Profitability Chart at www.agmrc.org and see for yourself how the Excel spreadsheet can plug in a plant’s actual fixed and variable costs and efficiencies and see how those play out.

Biodiesel

Pennsylvania Looks to Stimulus Money to Help Biofuels

John Davis

rendellPennsylvania’s governor is looking to the federal government to help along his state’s biodiesel and alternative fuel vehicle industries.

Governor Ed Rendell is asking the U.S. Department of Energy for $15 million in federal stimulus bucks for Alternative Fuel and Advanced Technology Vehicles Pilot Grants:

“As part of Pennsylvania’s Energy Independence Strategy, the PennSecurity Fuels Initiative mandates the production and use of renewable fuels to grow the state’s economy and reduce our dependence on foreign fuels,” said Governor Rendell. “The federal recovery money can assist us in our efforts to reach the required goal of one billion gallons of home-grown biofuels be produced and consumed in Pennsylvania by 2017 – an amount equal to what the state will import from the Persian Gulf by that time.”

The Department of Environmental Protection will partner with the Pittsburgh Regional and the Greater Philadelphia Clean Cities programs, the National Biodiesel Board and eight other industry partners to install fueling infrastructure, retail sites, procure vehicles, promote the use of alternative fuels and educate the public. The eight industry partners included in the project are: Buckeye Partners LP, Centre Area Transportation Authority, Gulf Oil LP, Guttman Oil Co., Lower Merion School District, Lycoming County Resource Management Services, Pennsylvania Energy Co., and Sunoco Logistics Partners LP.

“The primary objective of this grant is to displace petroleum-based diesel fuel with domestically produced biodiesel and natural gas to fulfill the state’s and federal government’s goals to establish long-term alternative fuel use,” said Governor Rendell. “Adding these alternative fuel facilities and vehicles will enable greater access to biodiesel and CNG within the petroleum supply chain and improve fuel quality.”

The hope is to have 23 biofuel terminals and four retail stations throughout the state, plus two natural gas refueling facilities and compressed natural gas equipment on 36 existing vehicles and 57 new natural gas vehicles for public transit agencies.

Rendell says the only thing hampering biodiesel growth is the lack of availability.

Biodiesel, biofuels, Ethanol, News

Clinton at Ethanol Summit 2009: Save the Trees

Joanna Schroeder

ethanolsummit09The Ethanol Summit 2009 is in full swing in Sao Paulo, Brazil with President Bill Clinton kicking off the festivities yesterday. His main message was that while biofuels are an important element in the reduction of greenhouse gas emissions, it cannot happen at the continued destruction of rainforests.

In an article published by Reuters yesterday, Clinton was quoted as saying, “What people are worried about Brazil is not (whether) you have the most efficient biofuel in the world… everybody knows that is true.”

billclintonethanolsummit2009“(But) the world would say if we let Brazil help us solve our problem at the price of more rainforest destruction, have we really gained anything? That’s what you have to answer.”

This statement was given to a group of international businessmen, the majority of which are in the biofuels industry, who may have noted a discrepancy in Clinton’s observation. According to UNICA (The Brazilian Sugarcane Industry Association) “…biofuels are typically not grown on rainforest land or land used to grow fuel.”

It could be argued that the bigger issue of linking rainforest destruction to biofuels production is the ongoing heated debate on indirect land use which calculates the impact of the “land” used when calculating the reduction of greenhouse gas emissions. I have no doubt that the issue of indirect land use change will take center state at some point during this year’s Ethanol Summit and we’ll cover that dicussion here on DomesticFuel.

biofuels, conferences, Environment, Ethanol, Indirect Land Use, Miscellaneous

Boeing: Biofuels Just Fine For Aircraft

John Davis

boeing1One of the world’s biggest makers of aircraft says that in initial tests, biofuels don’t affect performance and present no technical or safety problems, while reducing greenhouse gas emissions by more than 50 percent.

This story from the St. Louis Post-Dispatch says that word comes from the top people at Boeing:

“It meets all jet fuel requirements and then some,” said Billy Glover, who heads Boeing’s environmental strategy group.

Glover said a full report on the test flights would be released next month and aviation biofuel could be approved for use as early as next year. Despite its promise, however, Glover said the real problem is how quickly growers can start producing and refiners processing enough biofuel to make it an alternative to the Jet A fuel used today.

Aircraft account for about 3 percent of the nation’s carbon dioxide emissions, the principal greenhouse gas, according to the federal Environmental Protection Agency. Though Boeing doesn’t expect much growth in aircraft carbon dioxide emissions, some have estimated they could triple by 2050.

Boeing, Virgin Atlantic, New Zealand Air, Continental Airlines and Japan Airlines, along with GE Aircraft Engines, have conducted four tests using a mixture of biofuel and regular jet fuel over the past 15 months. The planes involved included wide-body 747s and single-aisle 737s. The biofuels included blends of babassu, oil from sustainably grown coconuts, jatropha, algae and camelina.

Boeing officials say that camelina, with its ability to grow on poor soils and to produce high amounts of oil, holds the most promise for sustainability.

Biodiesel, biofuels, Ethanol, News

WI Businessman Plans to Open Biofuels Stations

John Davis

A Milwaukee businessman has big plans to bring biofuels to southern Wisconsin.

This story in the the Business Journal of Milwaukee says Peter Grimes is opening a biodiesel and ethanol station in the southeast Wisconsin town of Cudahy next month… and there’s plans to open up at least six more over the next two years:

Grimes, a managing partner of AUR Energy Partners LLC, Milwaukee, is overseeing the conversion of a former Shell station, 5080 S. Pennsylvania Ave., into a biofuel station called Good To Go that will begin selling biodiesel fuel in June. In the future, Grimes’ Good To Go station will offer E-85, a gasoline and ethanol mix that’s 85 percent ethanol, and plug-in bays where electric cars can recharge their batteries.

Grimes and a handful of partners have a second Good To Go alternative fuel station in Little Chute in the Fox Valley that sells E-85 and will sell biodiesel soon.

Grimes says there’s a growing business climate for alternative fuels.

Biodiesel, Ethanol, News

Missouri Biodiesel Plant Holds Open House

John Davis

producerschoiceAbout 300 investors, workers and local officials toured the new Producers’ Choice Soy Energy biodiesel plant near the north-central Missouri town of Moberly over the weekend.

After a ceremonial ribbon cutting, officials said the 5-million-gallon-a-year refinery should be cranking out biodiesel sometime this summer:

David Zielke, the CEO for Producers’ Choice said “This project has created jobs, stimulated the economy, and provided a new market for area soybean producers.” He also recognized the efforts of the Board and the investors. “Biodiesel production is just one component of this operation. This facility combines state-of-the art technology. It’s a showplace for how to create renewable fuels and add value to our agricultural economy.”

Mark Johnston, the president of Process Concepts which designed and built the plant was also on hand for the ceremony. “Our company has built a number of biodiesel projects in the Midwest, but this one is easily the best combination of technology and planning. The PCSE Board deserves a lot of credit for its vision and efforts.”

The $17.5 million plant will make biodiesel out of soybeans and animal fat and produce 65,000 tons of bean meal annually.

Biodiesel

NC Alt Fuel Bill Could Give Additional Incentives

biofuels-pumpA bill that would provide a state tax credit for installing alternative fuels into retail facilities will be up for discussion in the North Carolina state capitol building on Wednesday. House Bill 906 will be in discussion by the North Carolina House Energy Committee that could provide a tax credit of 30% for infrastructure of biodiesel, E85, natural gas, propane and electric refueling infrastructure and a $2,000 tax credit for vehicles that operate on natural gas, propane and electricity.

“It is very important for the State to send a signal to fuel and technology providers as well as consumers that North Carolina thinks clean transportation technologies will benefit our economy and our environment. Supporting vehicle and refueling infrastructure tax credits does just that,” said Anne Tazewell, Triangle Clean Cities policy chair and Transportation Program Manager/NC Solar Center/NCSU.

The Federal Government now offers a tax credit for B20, E85, compressed natural gas and propane fueling stations and electric vehicle charging infrastructure equaling 50% of the cost of the refueling equipment. Federal incentives are also available for dedicated compressed natural gas and propane vehicles.

Biodiesel, biofuels, E85, Government

E85 Displayed on WI Highway Signs

ala-wiThe American Lung Association of the Upper Midwest has announced the first of Wisconsin’s E85 highway signs installed along Interstate 90 near Wisconsin Dells. The signs will alert flexible fuel vehicle owners of E85 available along exits.

e85 highway signThe American Lung Association in Wisconsin’s highway sign program pays for the production and installation of the signs, plus one year of rent under the state’s Specific Information Sign program. “The blue highway signs do a great job alerting those passing through the area that E85 is available,” explains Jackie Blackburn, clean fuels coordinator for the American Lung Association in Wisconsin. “Now, flex fuel vehicle drivers can more easily incorporate E85 into their road trips.”

In 1986, Wisconsin joined the Federal Highway Administration’s SIS program. This program allows for nearly 3,000 miles of the state’s blue “Gas,” “Food,” and “Lodging” signs posted near Interstate and major roadway exits allow travelers to plan their stops based on what retailers are available.

Currently, there are 122 E85 fueling stations in the state of Wisconsin.

E85