Food and Fuel Campaign Launch

The American Ag and Energy Council (AAEC) has launched a national radio campaign featuring a “Food and Fuel Update.”

The ads will be running on nationally syndicated shows including Rush Limbaugh and Sean Hannity, in addition to local radio stations throughout the United States.

The “Food and Fuel Update” features Mark Pearson, a nationally respected agriculture and economic expert and host of Public Television’s “Market to Market.”

In the first 30 second radio spot, Pearson says, “We’re sending $500 billion a year to hostile nations like Iran. But America doesn’t need to be dependent on foreign energy. We have a clean, renewable energy source right here — ethanol.”

The American Ag & Energy Council was formed last month as a coalition of agriculture, renewable energy, academia and others for the promotion of modern agriculture and renewable energy. Members include Big River Resources, Hawkeye Energy Holdings and Golden Grain Energy, with co-chairpersons from Iowa State University and the University of Illinois.

Tailgate Tour Takes Ethanol Message to College

The Ethanol Promotion and Information Council is taking a fun and educational message about ethanol to college campuses this fall as part of the 2008 FOX Tailgate Tour presented by Ford and Sirius Satellite Radio.

Tailgate TourThe 14-week road trip to this season’s biggest college football games offers unique promotional opportunities for EPIC, according to marketing specialist Jennifer Powell.

“College students are an untapped audience for ethanol. They’re educated and often focused on environmentally friendly issues,” said Powell. “Our messaging will tap into the environmental and economic benefits of ethanol, encouraging them to become ethanol fans for life.”

The Fox Tailgate Tour provides 20 live, on-air ethanol promos each week, prominent mentions on the FOX Radio website, and promotion throughout the tour’s 32-page magazine, in addition to six hours of tailgate activities promoting ethanol at each game.

Promotions feature the ethanol mascot Edgar the E Man and reach out to college students through the popular on-line social network Facebook. “The first 85 people from each tailgate venue to sign up as friends of Edgar on Facebook receive a free gift,” said Powell.

The main grand prize being offered at each tailgate stop is a year of free ethanol-blended fuel for one lucky winner. To find out where the Fox Tailgate Tour will be this weekend, check out www.TailGateTour.com.

New Ethanol Ad Campaign

RFA TV adThe Renewable Fuels Association has launched two new television commercials this week stressing the benefits of today’s domestic renewable fuels industry.

Entitled “Faces” and “Places,” the two 30-second spots feature real Americans from Hereford, Texas who are actively leading America toward a more secure energy future.

RFA TV adIn “Faces,” local Hereford residents explain why ethanol is critical to America’s energy future. In “Places,” the geographic diversity of America’s ethanol industry is on display as the self-proclaimed “Beef Capital of the World” is also home to two ethanol biorefineries.

RFA President Bob Dinneen says the purpose of the campaign is to spotlight the nation’s ethanol producers and give them the credit they deserve. “This industry is about real people all across the nation committed to doing their part to ensure a brighter energy future for generations to come,” Dinneen said. “Hereford, Texas, with 1.5 million cattle and two ethanol biorefineries epitomizes the importance of ethanol to America’s energy and economic security.”

See the two ads here.

Places – TV Ad from GoodFuels on Vimeo.


Faces – TV Ad from GoodFuels on Vimeo.

Wisconsin Celebrates E85 in Beaver Dam

The United Cooperative Cenex Convenience Store at N7160 Raceway Road in Beaver Dam, Wisconsin, is giving away free gift cards this Saturday with qualified purchases of E85 fuel. This is part of a statewide celebration recognizing ethanol’s contribution to the state’s economy and improved air quality.

During the Beaver Dam event, the first 85 Flex Fuel Vehicle owners who purchase 8.5 gallons or more of E85 between 10 a.m. and noon at the Cenex Store on September 20 will receive a $20 Cenex gift card. The card is courtesy of the Wisconsin Corn Growers Association. This is the latest in a series of events celebrating E85 and marking the 100th anniversary of the American Lung Association of the upper Midwest.

“E85 fuel is recognized as a Clean Air Choice by the American Lung Association of the Upper Midwest, so it is very appropriate that we celebrate our organization’s anniversary – and 100 years of better breathing – at the same time the state is marking its 100th E85 fueling station,” says Dona Wininsky, Director of Public Policy and Communications, for the Lung Association. “Using E85 can reduce ozone-forming pollutants by 20 percent and evaporative emissions by 25 percent or more. A typical flex-fuel driver can prevent as much as four tons of lifecycle CO2 and other pollutants from entering our air every year simply by fueling with E85 instead of gasoline. That helps make the air cleaner and better for everyone to breathe, which is the heart of our mission.”

Currently, there are 116 E85 fueling outlets in the state of Wisconsin.

Ethanol Tailgate Party

Edgar the E-Man will be partying with Albert and Sebastian this weekend in Gainesville, Florida when the Ethanol Promotion and Information Council kicks off its sponsorship with the Fox Tailgate Tour at the Florida vs. Miami football game.

Visitors at the tailgate tour will have the chance to compete in the Ultimate Ethanol Challenge, where competitors face off to test their ethanol knowledge. The winner of each contest gets a free fuel card. Edgar E-Man will be passing out scratch off cards giving people a code to enter online for a chance to win free fuel for a year. Tailgaters can also register by texting a code or dropping their name in a registration box.

Earth Friendly Fuel Location Opens in Kansas

ZarcoZarco 66 Earth Friendly Fuels plans to celebrate the opening of their eco-friendly fueling facility on Monday, June 30. The station is being designed under a public-private partnership as a demonstration project to showcase various energy technologies and feature sustainability elements on site.

Blends of ethanol, including E85, and biodiesel will be available at 900 Iowa St., in Lawrence, Kansas. Kicking off the celebration will be a press event that includes speakers: Sam Brownback, U.S. Senator, Kansas (invited); Pat Roberts, U.S. Senator, Kansas (invited); John Askew, Regional Administrator, EPA Region 7; and Adrian Polansky, Secretary, Kansas Dept. of Agriculture.

Ethanol fuel blend promotions will be held during the day from 11:30 a.m. – 2:30 p.m. E10 will sell at a 20 cent discount, E20 will sell for a 40 cent discount, E30 will sell for a 60 cent discount and E85 will sell for $1.85 per gallon.

Partners in this alternative fueling facility include: EPA Region 7, Ethanol Promotion and Information Council, University of Kansas, Kansas Dept. of Health and Environment, Kansas Dept. of Agriculture, Kansas Dept. of Revenue, Kansas Dept. of Commerce, Kansas Soybean Commission, Kansas Corn Growers, U.S. Dept. of Energy’s Office of Energy Efficiency and Renewable Energy in Kansas, Petroleum Marketers and Convenience Store Association of Kansas, and Zarco 66 Earth Friendly Fuels.

The Evolution of Ethanol

“The industry is at a point where the next evolution is here. You know it’s at the next phase.” Toni Nuernberg, the new Executive Director of the Ethanol Promotion and Information Council says the ethanol industry is facing significant changes and challenges. That’s why, she says, both EPIC members and non-members attended the organization’s first annual meeting in Omaha, Nebraska earlier this month. Toni says leaders in the ethanol industry are facing challenges and conflicts never before seen in the industry. At the same time, she says the industry is poised to make an unprecedented impact on fueling the nation.

About 100 industry leaders attended the meeting. Chuck was also there covering the event. You can listen to Chuck’s one-on-one interview Toni here:

Ethanol Groups Working Together

The three major ethanol producer groups are working together to combat negative publicity and keep ethanol moving forward.

EPIC Fueling LogoEthanol Promotion and Information Council Executive Director Toni Nuernberg says the three groups – EPIC, the Renewable Fuels Association, and the American Coalition for Ethanol – complement each other.

RFA“All three of us have a roll to play in this industry,” Nuernberg says. “We are looking at all the initiatives under way by the different organizations, how we can work together, and make sure we’re not duplicating effort.”

ACEEPIC’s main focus is to drive demand with consumers, while RFA’s role is to protect and promote policy in Washington DC, and ACE is the grassroots organization dedicated to expansion of ethanol production.

Because of the three different roles, Nuernberg says all three groups should be supported by the industry. “It’s all equally important and will benefit plants long-term,” she says.

EPIC has just started a major national advertising campaign, which also includes three syndicated radio programs – The Wall Street Journal, NPR Car Talk and Bill O’Reilly. Nuernberg says they are very pleased to have the support of O’Reilly in the effort.

Listen to an interview with Toni Nuernberg from the 2008 FEW here about the ethanol industry’s promotional efforts:

2008 Fuel Ethanol Workshop Photo Album

Promoting Biodiesel at CMA Music Fest

Joe Jobe and Chuck LeavellOver on our sister AgWired site we’ve had coverage of New Holland activities at the CMA Music Fest. One of those is the annual Michael Peterson/New Holland Celebrity Tractor Race. It provides a great opportunity to promote renewable fuels to the country music loving public.

Joe Jobe, CEO of the National Biodiesel Board (left) and Chuck Leavell, keyboardist for the Rolling Stones (right) were two of the competitors out here at the Race today. In this post you can watch Joe give it all he had this year, which was good but just a tad short. I’m betting he’ll be back though. He really commends Michael Peterson for being such an advocate for renewable fuels like biodiesel (the tractor was running on B20) and also New Holland for their support. He says that this country music audience is a great one to expose to the message.

Listen to my interview with Joe:

Watch Joe ride:


2008 CMA Music Festival Photo Album

Iowa E85 Sales Rise as Gasoline Prices Rise

American Lung Association of IowaAccording to a press release from the American Lung Association of Iowa, E85 sales are up sharply this quarter, and are on track to shatter old records for the sale of the domestically grown fuel. Below is more detailed information.

More than 450,000 gallons of E85 were sold in Iowa in the month of April alone. This compares with just over 800,000 gallons sold in the second quarter of 2007. While sales data on May and June are not yet available, a spokesperson for the ALA-IA said the amount of E85 being purchased by owners of flex-fuel vehicles in Iowa are unprecedented.

“There is little doubt that the nationwide rise in gasoline prices is a major factor,” said Jessica Zopf, program manager for the American Lung Association of Iowa, which leads the Clean Air Choice program. “Prices of E85 vary widely, but in April 2008, average statewide prices for E85 were 81 cents less than for regular unleaded. While we welcome bargain-hunters who are trying E85 for the first time for its lower price, we hope they will continue to buy the fuel because it emits considerably less pollution than gasoline. We estimate that the E85 sold in this one month in Iowa helped prevent more than1800 tons of lifecycle CO2 from entering our air.”

Zopf also credits the increase in sales to several well-publicized promotions and events for E85 across the state. The next major event will be the Iowa Corn Indy 250 at the Iowa Speedway in Newton, where Indy 500 winner Scott Dixon will be among the field of top-name open wheel racers competing at the June 22 race.