Ethanol hit a home run at the Iowa Cubs game last night in Des Moines. With the help of Renewable Fuels Association chairman Chris Standlee of Abengoa Bioenergy throwing out the first pitch, the Iowa Cubs beat Oklahoma City RedHawks 8-5 Wednesday night in front of 9,088 fans on Ethanol Night at Principal Park. The promotional event featured ethanol information …
Ethanol Report on Motorcycle Rally Partnership
This edition of the “Ethanol Report” with Renewable Fuels Association Director of Market Development Robert White talks about their sponsorship at the 70th annual Sturgis Motorcycle Rally, August 6-14 in Sturgis, SD. Robert, who is an avid motorcyclist himself, says this is the second year they have elected to have a presence at this event, partnering with the Legendary Buffalo …
Everyone Wins in Ethanol Border Battle
Everyone was declared a winner in a Minnesota-Wisconsin border battle this week between two fuel retailers on opposite sides of the St. Croix River. The promotional event on Thursday featured a rush-hour special where both stations sold E85 (85 percent ethanol fuel) at an 85 cents per gallon discount from 4-6 pm. The promotion was supported by the Minnesota Corn …
Growth Energy to Unveil Ethanol TV Campaign
Growth Energy is set to unveil an aggressive new television advertising campaign on Monday and is planning “watch parties” and press conferences at different locations around the country to kickoff the new commercials, as well as a live webcast. The $2.5 million national TV advertising campaign is being called a first for the ethanol industry. Growth Energy leadership, including co-chairman …
Propel Fuels’ E85 for 85 Cents Event Draws Attention
Earlier this week, my colleague posted a story about Propel Fuels’ E85 promotion that took place on February 24 and several of its stations in Sacramento. It was a big success, drawing quite a bit of attention from both consumers and the media alike. Biofuels enthusiast, Paul Wikoff participated in the event and sent DomestcFuel some photos including one of …
Flex-Fuel Photo Challenge: Cutest Kid
The E85 Flex-Fuel Challenge, a contest by the Renewable Fuels Association, is offering a lucky winner a pretty nice holiday present. The cutest kid photo will win a year’s supply of fuel. Here’s how it works. • Take the most adorable or funny snapshot of your child. • Submit the photo by midnight on January 5th. • Vote for your …
RFA Announces Flex Fuel Photo Winner
Snapping a photo of his daughter stopping to smell the flowers paid off for Rich Johnson of Omaha, Nebraska who has been named the winner of the Renewable Fuels Association Flex-Fuel Challenge Summer Photo Contest. Rich’s photo was judged based on creativity as well as quality out of more than 1,100 photos submitted in the contest this summer. As the …
Ethanol Night at the Races
Nebraska corn farmers are teaming up with the Junction Motor Speedway to promote Ethanol Night at the Races. The event takes place during Junction Motor Speedway’s Fifth-Annual O’Reilly POWRi Cornhusker Midget Challenge happening Tuesday, July 28 and Wednesday, July 29. The race brings the best of the best to compete for the twin “Cornhusker Crystal & Chrome” trophies. Hamilton, York …
Ethanol Promotion at Biker Rally
The ethanol industry is reaching out to motorcyclists this summer with a promotion aimed at bikers attending the 69th annual Sturgis Motorcycle Rally August 3-9 in Sturgis, SD. The Renewable Fuels Association is partnering with the popular Buffalo Chip Campground and the Buffalo Chip Gazette to promote the use of ethanol blended fuels as a way to fight dependence on …
New Ethanol Awareness Efforts
The Renewable Fuels Association is targeting motorcyclists and increasing its on-line presence with new marketing efforts. This edition of “The Ethanol Report” features an interview with Renewable Fuels Association Director of Market Development Robert White about some new tactics they are using to promote ethanol and answer questions about its use. White talks in particular about one upcoming event that …