The Ethanol Promotion and Information Council has set in motion a major media campaign to promote ethanol nationwide, as well as a push for ethanol in Florida. Two :30 second ethanol commercials debuted Friday on ESPN, ESPN2, ABC, SPEED TV, CBS and NBC. The commercials aired during ESPN2’s one-hour “2007 IndyCar Series Season Preview” to highlight the March 24 season …
Ethanol Branding Makes Progress
Being able to identify ethanol at the pump nationwide can help consumers “fill up and feel good” no matter where they are. That’s the goal of the Ethanol Promotion and Information Council’s “e” branding program, which already has seven states on board in just a few months. This edition of “Fill up, Feel Good” talks about the progress, the program’s …
Are You Ready For Some Ethanol?
The ethanol industry has kicked off a new promotion with tailgate parties and pump promotions centered around pro football games this fall. According to Reece Nanfito, Ethanol Promotion and Information Council’s senior director of marketing, promotions for the fuel are planned to take place prior to professional football match-ups around the country. “At the tailgating parties, we have tents and …
Earthrace Low on Financial Fuel
The first 100-percent pure biodiesel race boat is running short on funding and may not finish it’s world tour as planned. According to news reports, like this one from the NY Times, Earthrace – aka “the World’s Coolest Boat” – is drowning in debt and stuck on the west coast. The boat was due to arrive on the east coast …
Happy To Fill Up & Feel Good
At yesterday’s 7-11 ethanol pump promotion I got to talk with a couple of the people who were at the head of the line that was waiting to fill up.
Corn Growers Help With Promotion
Local Iowa corn growers, Bob Fitzer (l) and Jim Robbins (r) were on hand for the ethanol pump promotion yesterday.
Future IRL Driver
Kids of all kinds love the IRL cars.
This little guy is no exception. He was at the wheel and happy to be there.
Tony Kanaan Likes Ethanol & 7-11
One of several Indy Racing League drivers at today’s ethanol pump promotion in Romeoville, IL was Tony Kanaan, Team 7-11. He had to be there since we were at a 7-11.
7-11 Indy Car Fillup
Getting things moving this morning at the 7-11 pump promotion was Rahal-Letterman driver Jeff Simmons (front) and 7-11 Manager for Gasoline and Environmental Compliance, Scott Johnson.
Waiting In Line At Pump Promotion
Even before the ethanol pump promtion got started here today the line was long to get in.