The Ethanol Promotion and Information Council has set in motion a major media campaign to promote ethanol nationwide, as well as a push for ethanol in Florida.
Two :30 second ethanol commercials debuted Friday on ESPN, ESPN2, ABC, SPEED TV, CBS and NBC.
The commercials aired during ESPN2’s one-hour “2007 IndyCar Series Season Preview” to highlight the March 24 season opener at Homestead-Miami Speedway.
The two spots – Choose Ethanol and Parallel- booth draw attention to the use of ethanol in high performance vehicles like the IndyCar Series and encourage consumers to choose ethanol at the pump. They can be viewed here on the EPIC website.
Meanwhile, as ethanol debuts as part of the American Le Mans Series this weekend at the 12 Hours of Sebring Race in Florida, EPIC has begun a major push to increase ethanol availability in the Sunshine State.
The Omaha-based consumer marketing arm of the ethanol industry has launched an aerial advertising campaign throughout the state with the message, “Florida Needs Ethanol,” and directing consumers to their website www.floridaneedsethanol.com.
The website provides useful information about the performance and environmental benefits of the renewable fuel, as well as ways in which consumers can join the movement to make ethanol more widely available in the state.
“Florida has one of the nation’s fastest growing populations,” said Reece Nanfito, the senior director of marketing for EPIC. “The demand for fuel will obviously continue to grow in the state, so it is critical that Floridians have the opportunity to make a choice at the pump for a more stable, environmentally-friendly energy future.”