Many consider Emerson Fittipaldi, a two-time Indy 500 champ, “a true King of the Brickyard.” But not only is Emerson an IRL legend, he’s a BIG supporter of ethanol. Perhaps even a “King of Ethanol.” Emerson is a Brazilian ethanol producer and spoke at yesterday’s Ethanol Summit hosted by General Motors.
The IRL racing legend told the story of his long history, not just with racing, but also racing with ethanol. Although the IRL fully switched from methanol to ethanol last year, Emerson is well acquainted with racing on the biofuel. At age 14, the Indy champ used ethanol in motorcycles and go-karts.
Emerson will get another chance to represent ethanol at the at the races. He is this year’s flex-fuel Corvette Z06 pace car driver. This is the first time the official Indy pace car will run on E85.
“The message of the pace car will be showing to the world that a passenger car even a high performance car like the corvette will run E85 and runs beautiful”,” Emerson said.
He added that the Indy Racing League itself is setting a worldwide example “of how a motor race can show the world, show the public how efficient the engines run with ethanol.” He called the IRL’s switch to 100 percent ethanol, “the endorsement of ethanol in the world through motor race.”
Just after the Summit I spoke with Fittipaldi one-on-one about racing with ethanol as a boy and being a part of ethanol’s growing success in Brazil today. You can listen to my interview here:
[audio:http://www.zimmcomm.biz/epic/fittipaldi-indy-08.mp3]


The ethanol industry in Brazil has been developing some major traction. Marcos Jank, President of
A Connecticut-based wind power company plans to be the first solely focused wind energy business in the U.S. to go public with an Initial Public Offering (IPO) on the Nasdaq later this year.
The head of the National Biodiesel Board is telling consumers not to buy what some grocers are selling: placing the blame for food price hikes on biofuels.
The microbe that rotted Grandpa’s uniform and wreaked havoc on his equipment while fighting in the Pacific theater of World War II might be the same fungus that could help fill up your gas tank.
“The information generated from the genome of T. reesei provides us with a roadmap for accelerating research to optimize fungal strains for reducing the current prohibitively high cost of converting lignocellulose to fermentable sugars,” said Eddy Rubin, DOE JGI Director and one of the paper’s senior authors. “Improved industrial enzyme ‘cocktails’ from T. reseei and other fungi will enable more economical conversion of biomass from such feedstocks as the perennial grasses Miscanthus and switchgrass, wood from fast-growing trees like poplar, agricultural crop residues, and municipal waste, into next-generation biofuels. Through these incremental advances, we hope to eventually supplant the gasoline-dependent transportation sector of our economy with a more carbon-neutral strategy.” 
There are lots of perks that come along with covering the Indy Racing League. Perks like meeting IndyCar Drivers, photographing the world’s most significant motor sporting event (Indy 500) and meeting some of the most talented journalists and photographers of the motor sports industry. Those amazing opportunities come on a regular basis with IRL coverage. Sometimes, a few extras get thrown in. In Kansas City, I got to take a couple laps around the track with IndyCar Driver Davy Hamilton. No, not in an IndyCar. But, it was an Indy pace car and we did go 118 miles an hour around a 1.5 mile oval, getting just centimeters away from the wall. By the way, Davy will drive the #22 Hewlett-Packard/KR Vision Racing car during this weekend’s race.
The media has been keeping Team Ethanol Driver Ryan Hunter-Reay busy. When I popped in for the first session of driver interviews I saw that media interest in Ryan maintained a steady flow. Phillip Wilson from the Indianapolis Star got a quick video interview of Ryan. Phillip says the video will be posted on
Well, from head to shoe really. The E-logo is everywhere here at the Brickyard. From IndyCars and trailers to flags and t-shirts. But, so far, the most interesting places I spotted the logo during this year’s Indy 500 race weekend were on a ‘Cat in the Hat’ style hat and painted on a Keds kid-sized shoe.
snagging a signature from former Team Ethanol Driver Jeff Simmons. Now, the shoe is signed by both Jeff and current Team Ethanol driver Ryan Hunter-Reay. I pointed out the shoe to Joanna Schroeder, the Director of Communications for the Ethanol Promotion and Information Council. She is going to have Bobby Rahal sign the shoe so Mark has a complete collection of sigs. She’s also sending him a real replica of the the Team Ethanol car. Mark has the Simmons and Hunter-Reay replicas, but not the Paul Dana replica. Joanna is making sure Mark’s collection of Team Ethanol IndyCar replicas is complete too.