Demark-based biotech firm Novozymes has “introduced a five-step strategy to achieve economically viable cellulosic ethanol.” According to a news release, the strategy was unveiled at a press conference during the 4th Annual World Congress on Industrial Biotechnology and Bioprocessing in Orlando, Fla. The press conference was followed by a panel discussion featuring Per Falholt, Novozymes chief scientific officer; Maria Rapoza, …
IndyCar Races up the Hill
Ethanol was the center of attention outside the US Senate building in Washington DC Wednesday as Senators Richard Lugar and Evan Bayh of Indiana joined with members of the ethanol industry to mark the use of 100 percent fuel grade ethanol in the IndyCar Series starting in Homestead this weekend. Among those on hand to commemorate the event, organized by …
Ethanol Pioneer Passes Away
The CEO of Wisconsin’s Badger State Ethanol died on Sunday of an apparent heart attack at the age of 71. John Malchine was a co-founder of the ethanol plant and served as chairman of its board since May 2000. The facility began production in November 2002. He was also one of the original board members of the Ethanol Promotion and …
Ethanol Wins in Sebring
Ethanol-enriched fuel was a clear winner at the 55th running of the 12 Hours of Sebring, the first time the renewable fuel was used in an endurance race format. The LMP2 class was won by Andretti Green Racing featuring the Acura ARX, while Corvette Racing took a first in the GT1 class. For the first time ever, both cars used …
Florida Needs Ethanol
An aerial promotion campaign for ethanol in the Sunshine State took off this past weekend over the racetrack at Sebring, the theme parks in Orlando and the beaches of Fort Meyers. The Ethanol Promotion and Information Council will be flying this banner over cities from Miami to Jacksonville in the next few weeks to get the message out that Florida …
Major Ethanol Campaign Kickoff
The Ethanol Promotion and Information Council has set in motion a major media campaign to promote ethanol nationwide, as well as a push for ethanol in Florida. Two :30 second ethanol commercials debuted Friday on ESPN, ESPN2, ABC, SPEED TV, CBS and NBC. The commercials aired during ESPN2’s one-hour “2007 IndyCar Series Season Preview” to highlight the March 24 season …
Ethanol Branding Makes Progress
Being able to identify ethanol at the pump nationwide can help consumers “fill up and feel good” no matter where they are. That’s the goal of the Ethanol Promotion and Information Council’s “e” branding program, which already has seven states on board in just a few months. This edition of “Fill up, Feel Good” talks about the progress, the program’s …
Racing in the Sunshine
The 55th running of the Mobil 1 Twelve Hours of Sebring will be “Fresh From Florida” this year with a fresh new fuel. The Florida Department of Agriculture and Consumer Services has partnered with Sebring International Raceway to sponsor America’s oldest sports car endurance race, which will be held March 17. The winner of this year’s race will celebrate victory …
“Hood Up, Head Down and Alone with Thoughts”
Those are the words of Will Steger, famed Arctic explorer, now on a four-month-long, 1200-mile expedition across the Canadian Arctic’s Baffin Island. So what is Steger trying to prove as today he and his sleddog team approach Iqaluit, Canada through -50 degree wind chills? Ironically enough, global warming. Listen here to his audio dispatch from Day 5 that might be …
Indy Founder Named Family Farmer Friend
Indianapolis Motor Speedway CEO and Indy Racing League founder Tony George received the inaugural Friend of the Family Farmer Award during opening ceremonies of the National Farmers Union annual convention March 3 in Orlando, Fla. The honor recognizes those outside of agriculture who are contributing to the livelihoods of America’s family farmers and ranchers, according to National Farmers Union President …