The campaign is hosting a National Tree Planting initiative this month encouraging racing teams, tracks, drivers, partners and fans to pledge to plant some trees today – Earth Day – to help offset carbon emissions produced over the three national series over the season. Through the course of one mature tree’s lifetime, it absorbs about one metric ton of carbon dioxide – the same amount of carbon dioxide emitted by a NASCAR Sprint Cup™ car driving 500 miles.
American Ethanol has pledged to plant a tree for every mile raced in April. With almost 4,000 miles fuels by Sunoco Green E15 over the month, the 4,000 trees planted will be enough to offset the carbon emissions of all the miles driven on American-made ethanol in practices and qualifying laps.
“American Ethanol shares the commitment of NASCAR to operate sustainably and do our part to protect and preserve the environment,” said National Corn Growers Association board member Jon Holzfaster of Nebraska. “Farmers manage their farms every day with the tandem goals of making a profit but doing it in a way that is better for the environment. So we are proud to expand our commitment to NASCAR Green.”
NASCAR has also released a 30-second TV ad featuring Roush Fenway driver Greg Biffle and spotlighting the use of ethanol. “So, wanna be eco-friendly?” the announcer asks Biffle, who answers “Of course.”
ANNCR: “Ok, got corn?”
BIFFLE: “We got that.”
ANNCR: “Got some of it blended into fuel?”
BIFFLE: “Got it.”
ANNCR: “Got a car to use that fuel?”
BIFFLE: “Sure do.”
Watch it here: