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Broin Companies of South Dakota plans to build a cellulose-to-ethanol production facility in the state of Iowa with a completion date expected in 2009.

The announcement came during a joint press conference Monday at the Iowa Capitol in Des Moines with Jeff Broin, CEO of Broin Companies, Iowa Governor Thomas Vilsack, and Iowa Governor-Elect Chet Culver.

Voyager Ethanol, located in Emmetsburg, Iowa, will be converted from a 50 million gallon per year (MGPY) conventional corn dry mill facility into a 125 million gallon per year commercial scale bio-refinery designed to utilize advanced corn fractionation and lignocellulosic conversion technologies to produce ethanol from corn fiber and corn stover. Broin Companies has applied for matching grant funds through the U.S. Department of Energy to assist with the project.

Known as Project LIBERTY, the expansion will utilize an existing infrastructure with projected costs for the project at just over $200 million dollars. Pilot research for this project has been conducted and the expansion is slated to begin in February with a commercial production timeline set approximately 30 months later. Project LIBERTY, which stands for Launch of an Integrated Bio-refinery with Eco-sustainable and Renewable Technologies in Y2009, will create commercialization results that include 11 percent more ethanol from a bushel of corn and 27 percent more ethanol from an acre of corn while using 83 percent less energy needed to operate a corn to ethanol plant.

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An informed consumer is the ethanol industry’s most effective tool for increasing awareness of the cleaner, renewable fuel. A national survey by the Ethanol Promotion and Information Council, or EPIC, found that when respondents are provided with relevant information about ethanol, their interest to purchase increased by nearly 20 percent.

“These findings demonstrate that when consumers are presented with the simple facts about ethanol-enriched fuel, they’re more than willing to make a commitment to the environment and American jobs,” says Reece Nanfito, senior director of marketing for EPIC. “It’s critical that the industry maintain a clear and concise public awareness campaign.”

Another interesting finding of the research was that a majority of Americans reject the food versus fuel debate concerning ethanol. Only 10 percent of respondents agreed with the argument that using corn for ethanol will limit the food supply.

“From our research it appears that consumers are taking a very common sense approach to food versus fuel,” says Tom Slunecka, executive director for EPIC. “When explained how agriculture and the production of corn is advancing in this country, few people feel there is any concern of a loss of the availability of food or fiber to consumers.”

Ethanol’s impact on the economy and the environment struck a chord with respondents. A strong majority — 61 percent — considered it a positive that ethanol benefits the American economy. Fifty-eight percent believe that ethanol-enriched gasoline is better for the environment than standard gasoline. Respondents found “better for the environment” as the most relevant benefit of ethanol.