Major Ethanol Campaign Kickoff

Cindy Zimmerman

E LogoThe Ethanol Promotion and Information Council has set in motion a major media campaign to promote ethanol nationwide, as well as a push for ethanol in Florida.

Two :30 second ethanol commercials debuted Friday on ESPN, ESPN2, ABC, SPEED TV, CBS and NBC.

The commercials aired during ESPN2’s one-hour “2007 IndyCar Series Season Preview” to highlight the March 24 season opener at Homestead-Miami Speedway.

The two spots – Choose Ethanol and Parallel- booth draw attention to the use of ethanol in high performance vehicles like the IndyCar Series and encourage consumers to choose ethanol at the pump. They can be viewed here on the EPIC website.

Meanwhile, as ethanol debuts as part of the American Le Mans Series this weekend at the 12 Hours of Sebring Race in Florida, EPIC has begun a major push to increase ethanol availability in the Sunshine State.

The Omaha-based consumer marketing arm of the ethanol industry has launched an aerial advertising campaign throughout the state with the message, “Florida Needs Ethanol,” and directing consumers to their website www.floridaneedsethanol.com.

The website provides useful information about the performance and environmental benefits of the renewable fuel, as well as ways in which consumers can join the movement to make ethanol more widely available in the state.

“Florida has one of the nation’s fastest growing populations,” said Reece Nanfito, the senior director of marketing for EPIC. “The demand for fuel will obviously continue to grow in the state, so it is critical that Floridians have the opportunity to make a choice at the pump for a more stable, environmentally-friendly energy future.”

EPIC, Ethanol, News, Promotion

Soybean Board Calls for More Use of Soy Biodiesel

John Davis

Soy Checkoff logo The United Soybean Board released a statement today encouraging farmers to use more soy-based biodiesel in their farm equipment.

In a press release, USB points out that biodiesel does a great job of lubricating engines, as well of offering an alternative to petroleum. And the board points out that soybean chyeckoff money has been helping fund biodiesel efforts for years:

“U.S. soybean farmers have enjoyed plenty of success in our industry over the years, and biodiesel has to be one of the most notable feathers in our cap,” says USB Chairman Eric Niemann, a soybean farmer from Nortonville, Kan. “Farmers have been true champions regarding promotion of biodiesel to fuel suppliers and diesel users across the countryside. We helped form the National Biodiesel Board (NBB) which continues to drive biodiesel research, promotion and help pump this fast-growing renewable fuel into the nation’s petroleum infrastructure.”

The National Biodiesel Board says 225 million gallons of biodiesel was used in 2006. Officials say about 50% of all American farmers use biodiesel in their equipment… and they want to see that number to move to ALL farmers.

The board released the information as we approach National Biodiesel Day, March 18th… the birthday of Rudolph Diesel, inventor of the diesel engine.

Biodiesel

NBB, Advocates Cite Biodiesel as Global Warming Solution

John Davis

biodiesel cycle
The National Biodiesel Board released a fact sheet today that shows how biodiesel is part of the solution to global warming.

The NBB has received the support of some heavy hitters such as U.S. House of Representatives Speaker Nancy Pelosi, who says biofuels like biodiesel are part of the answer as Congress takes on climate change policy. U.S. Department of Energy Under Secretary for Science Raymond L. Orbach named biodiesel in his Congressional testimony and said, “And these technologies will help us to be better stewards of the environment, and they will help us confront the serious challenge of global climate change.”

Plus, some major environmental groups, such as Environmental Defense and the Union of Concerned Scientists, cite biodiesel as having the potential to contribute greatly against climate change.

NBB logo But the board is using more than celebrity endorsements, giving some facts it has gathered:

* Since growing oilseeds like soybeans to produce the oil takes up carbon dioxide, biodiesel has a closed carbon cycle, dramatically reducing CO2.
* Biodiesel from oilseeds like soybeans provides a 78% life cycle decrease in CO2 emissions when compared to petroleum diesel fuel.
* Biodiesel produced from soybeans grown in the U.S. produces a 3.24 to 1 positive life cycle energy balance, beginning with bare ground and counting all inputs for growing, harvesting, processing and transportation, according to an analysis jointly conducted by the U.S. Departments of Energy and Agriculture.

Biodiesel

“Field of Dreams” Ethanol Plant Breaks Ground

Cindy Zimmerman

US Bio 1US BioEnergy broke ground Friday on US Bio Dyersville, a 100 million gallon per year ethanol biorefinery in Dyersville, Iowa.

“We are happy to be a member of the Dyersville community and believe in the power of the American farmer,” stated Gordon Ommen, US BioEnergy’s CEO and president. “The construction of this plant is another step in decreasing our country’s dependence on foreign resources and revitalizing the American Heartland.”

Dyersville is where the movie “Field of Dreams” was filmed, which Renewable Fuels Association president Bob Dinneen says is very appropriate.

US Bio 3“It is fitting that the home of the ‘Field of Dreams’ is now going to be home to a state-of-the-art ethanol biorefinery. Across Iowa and around the country, farmers and rural communities are thriving because of tremendous economic opportunities ethanol production is creating. Whether its fields of corn today or fields of corn and switchgrass tomorrow, ethanol is helping turn rural America into a real life field of dreams.”

Among those on hand to celebrate with US BioEnergy were Ron Fagen, President and CEO of Fagen Inc.; Dyersville Mayor Jim Heavens; Brian Jennings, Executive Vice President of American Coalition for Ethanol; and · Dave Schroeder, President of Dyersville Industrial Development.

Ethanol, Facilities, News

Ethanol Branding Makes Progress

Cindy Zimmerman

e-podcastBeing able to identify ethanol at the pump nationwide can help consumers “fill up and feel good” no matter where they are.

That’s the goal of the Ethanol Promotion and Information Council’s “e” branding program, which already has seven states on board in just a few months. This edition of “Fill up, Feel Good” talks about the progress, the program’s goals and how it is being implemented. The podcast includes comments from EPIC’s Robert White and Mark Lambert of the Illinois Corn Marketing Board.

The “Fill up, Feel Good” podcast is available to download by subscription (see our sidebar link) or you can listen to it by clicking here. (6:00 MP3 File)

The Fill Up, Feel Good theme music is “Tribute to Joe Satriani” by Alan Renkl, thanks to the Podsafe Music Network.

“Fill up, Feel Good” is sponsored by the Ethanol Promotion and Information Council.

Audio, EPIC, Ethanol, Fill Up Feel Good, News, Promotion

Ethanol Campaigning

Cindy Zimmerman

McCain BusAccording to the Washington Post, John McCain had only been in Iowa long enough Thursday to make one ethanol joke – “I have a glass of ethanol every morning for breakfast” — when word went out that he was already leaving.

Turns out that the presidential candidate ended up staying after all, skipping a procedural vote in DC on the Iraq war. On the campaign trail, McCain has apparently decided to try and make up for ignoring Iowa in his race seven years ago when he was vocal in his opposition to ethanol subsidies.

Now the candidate is reportedly supporting ethanol, at least with words, if not actions. According to an article on Seeking Alpha analyzing McCain’s position on ethanol, blogger Konrad Imielinski notes that the candidate maintained a consistent “anti-ethanol demeanor through 2005 as documented by his voting record” which includes voting against the Energy Policy Act of 2005, the Environmental Effects Caused by Ethanol Amendment and the Energy Omnibus Bill.

McCain then changed his position completely in 2006. When giving a speech in Iowa, the same state which he publicly stated his skepticism in 2000, he said “I support ethanol and I think it is vital, a vital alternative energy source not only because of our dependency on foreign oil but its greenhouse gas reduction effects.”

HillaryMcCain isn’t the only candidate to have an “ethanol conversion” experience, as the Washington Post calls it.

Sen. Hillary Rodham Clinton (D-N.Y.) experienced one in May of last year. Long opposed to federal support for the corn-based biofuel, she reversed herself and endorsed even bigger ethanol incentives than she previously voted against. Now running for president, Clinton is promoting a $50 billion strategic energy fund, laden with more ethanol perks.

Seeking Alpha’s Imielinski also analyzes Clinton’s ethanol position noting that she voted a total of 17 times against measures promoting ethanol production. Senator Clinton even stated in 2002 that “there is no sound public policy reason for mandating the use of ethanol” but now has shaped herself as a prominent advocate of ethanol.

Ethanol, Government, News

Aventine Branches into Biodiesel

Cindy Zimmerman

Aventine Ethanol producer, marketer and distributor Aventine Renewable Energy has entered the biodiesel business.

According to a company release, Aventine is setting up a marketing program for biodiesel similar to how it currently markets ethanol.

Aventine president Ron Miller, who is also chairman of the Renewable Fuels Association, says “As the country continues to embrace other sources of renewable fuels in addition to ethanol, we intend to take advantage of opportunities in the marketplace to utilize our 25 years of experience, distribution assets, and customer relationships. Biodiesel is a natural progression and addition from ethanol for us. We will continue our focus on our existing ethanol alliance and expanding our own ethanol production facilities, while at the same time, adding another renewable fuel source to our product lineup.”

Biodiesel, Ethanol, News

Biodiesel Races Into History

John Davis

Osborn at Sebring
History will be made Friday at the Sebring International Raceway in California when the world’s first biodiesel car will join the race. Jim Osborn will be behind the wheel of the number 24, spiced-red Volkswagen Jetta TDI.

The car is racing in the SPEED World Challenge SCCA SPEED Touring Car series:

The SPEED World Challenge is a production-based car series, and Osborn’s Jetta isn’t much different from those on showroom floors across the country. Osborn hopes his performance at the internationally famous Mobil 1 12 Hours of Sebring event, will inspire consumers everywhere to explore the possibilities of alternative fuels in their own cars.

“We are extremely proud of this project,” Osborn said. “Alternative fuels have been getting a lot of media attention lately and to be racing a biodiesel car in SPEED World Challenge is a great way to show the motorsports industry and the world that alternative fuels are ready to be incorporated into our lives. The biodiesel fuel we’re using this week is very similar to what’s already on the market.”

Osborn will race Friday, March 16th at 11:05 a.m. (EDT). The SPEED Channel will show the race Sunday, March 25th at 1:30 p.m. (EDT).

Last week, I talked to Osborn for Domestic Fuel, and you can hear that interview here.

Biodiesel, Racing

Global Warming Education

Cindy Zimmerman

GW 101 One of the goals of Will Steger’s Global Warming 101 expedition is to educate students about the impact of global climate change on the people living closest to the Arctic Circle.

That’s why there are two educators on the expedition, which is currently traveling across Canada’s Baffin Island. One of them is Abby Fenton of Boston, Massachusetts.

“Right now we have six lesson plans that are all aligned to national standards that are available for free, easy to download, for junior high through high school and then we have a set of over 50 activities based on global warming and those are also free,” said Fenton. There are also a variety of other educational materials on the website, all of which will be updated on a regular basis throughout the expedition.

AbbyFenton says the lessons on the website will document the affect of global climate change on the Inuit people to educate young people about a culture they often learn nothing about in school. In addition, the educational materials on the website include actions that individuals can take to make a difference, such as using ethanol-enriched fuel.

“It’s not that ethanol is the end-all solution to global warming, but it’s a step toward a whole new way of thinking,” Fenton said. “So, we’re really excited about that partnership, something people can do that is out there now and available.”

The expedition and its educational efforts are being supported by the ethanol industry through the Ethanol Promotion and Information Council and Fagen Inc.

Global Warming 101 invites anyone who would like to learn more to download lesson plans from the website, www.globalwarming101.com.

Listen an interview with Abby done in Ely, Minnesota shortly before the team left on their expedition: Listen to MP3 File Abby Fenton (6 min MP3)

Audio, Ethanol, global warming, News

Racing in the Sunshine

Cindy Zimmerman

Florida FreshThe 55th running of the Mobil 1 Twelve Hours of Sebring will be “Fresh From Florida” this year with a fresh new fuel.

The Florida Department of Agriculture and Consumer Services has partnered with Sebring International Raceway to sponsor America’s oldest sports car endurance race, which will be held March 17. The winner of this year’s race will celebrate victory with a glass of “Fresh from Florida” orange juice in the winner’s circle.

RLR ALSIt will also be the first American Le Mans Series race to be run on 10 percent ethanol and will feature the entry from Rahal Letterman Racing, sponsored by the Ethanol Promotion and Information Council. The Hilliard, Ohio-based team spent Monday and Wednesday at Sebring in the first test for its Porsche 911 GT3 RSR. Team co-owner Bobby Rahal won at Sebring in 1992 in a Porsche 962 and plans on rekindling that success with a lineup of Ralf Kelleners and Tom Milner for the full American Le Mans Series season.

The 2007 American Le Mans Series opens with the 55th Mobil 1 Twelve Hours of Sebring on March 17 at Sebring International Raceway. The green flag will fall shortly after 10 a.m. and will be broadcast live on the SPEED channel and American Le Mans Radio.

And stay tuned for more racing in the sunshine later this month when the Indy Car Series kicks off at the Homestead-Miami Speedway, running for the first time on 100 percent fuel grade ethanol. That race will be held on March 24 at 8 pm and broadcast live on ESPN2.

EPIC, Ethanol, Indy Racing, News, Racing