Retail giant JCPenney has inked an agreement with BroadStar Wind Systems to install BroadStar’s unique wind turbines at the retailer’s massive 1.6 million-square-foot distribution center in Reno, Nevada.
This press release posted on MarketWatch.com has details:
The pilot program will utilize BroadStar’s innovative, building-mounted AeroCam wind turbines, which capture wind energy and generate power more efficiently than conventional propeller and fixed-blade turbines. After installation is completed in November 2008, JCPenney will purchase electricity generated by the system from BroadStar.
“This endorsement by JCPenney is particularly pleasing to our efforts,” said Stephen Else, president of BroadStar Wind Systems. “The commitment by JCPenney to adopting renewable energy is indicative of a major and emerging trend in U.S. retailers to utilize their own facilities and resources to help solve the electric generation and transmission issues we face in North America. Penney’s endorsement of AeroCam technology represents a great move forward in the adoption of wind turbines in the emerging commercial wind space.”
Commenting on the agreement, Jim Thomas, vice president and director of corporate social responsibility for JCPenney said: “This wind power project furthers our commitment to incorporate sustainability into all aspects of our operations. We will closely monitor the results to determine how we can best leverage this technology to make use of renewable energy while also benefiting our business.”
BroadStar officials tout their system not just for its compact design but also for its ability to operate in turbulent wind conditions… something conventional propeller turbines have trouble with.


Music and a message will be what goes from the West Coast to the East Coast as the biodiesel-powered Green Train is set to make a tour across the country this coming April.
The train will include two flatbed concert stage cards. During the six-week tour the train will stop in seven major cities where country music performer and songwriter Merle Haggard, along with other musicians, will perform. They will also hold dozens of small-town whistle stop acoustic performances. Other artists and celebrities who have pledged their support for the Green Train include Vince Gill, Willie Nelson, Kris Kristofferson, Cher, The Dave Matthews Band, Collective Soul, Jewel, John Mayer, and The Indigo Girls.
The city beaches and streets in Long Beach, California are going to be kept clean by using a greener fuel.
Nebraska Governor Dave Heineman is calling on the agriculture industry to stick together on the issue of ethanol.
“Nebraska and America need a strong ethanol industry and Nebraska and America need a strong livestock industry,” Heineman stressed. “One cannot succeed without the other. America’s agriculture industry must remain united in support of a strong ethanol industry and a strong livestock industry. America must become energy independent and ethanol is one step in that process.”
At the 21st annual American Coalition for Ethanol conference on Wednesday,
“Our expanded research effort has led to several significant strides in the development of cellulosic ethanol technology at the lab scale in recent months,” said Broin. “Construction of this pilot facility will allow our company to take the next step toward the commercialization of cellulosic ethanol.”
A 13-day cross-country road tour running on hydrogen kicked off this week in Portland, Maine and will wrap up in Los Angeles, CA… 31 stops and 18 states later, hoping to convince the public that hydrogen is the fuel of the future.
The 21st Ethanol Conference & Trade Show is underway in Omaha with the theme “Fueling Revolution.” The event kicked off officially with the opening of the trade show at the Qwest Center.
Prior to the start of the conference, the
John Deere Agri Services has teamed up with Clean Fuels Clearinghouse, developer of the RINSTAR™ Renewable Fuel Registry, to provide Renewable Identification Numbers (RINs) and reports that meet the requirements of the Renewable Fuel Standard.