This morning at Iowa Speedway, representatives of the ethanol industry held an “inside look at ethanol” press conference. One of the speakers was Toni Nuernberg, Executive Director of the Ethanol Promotion and Information Council. Toni started out talking about the mission of EPIC and talked about the types of promotional work they’ve been doing. She says that motor sports was …
Ethanol Driver Pleased with Practice
We had a sunny day yesterday at Iowa Speedway until mid-afternoon when a thunderstorm popped up and absolutely drenched the track. It cut short practice plans although there’s going to be plenty of that today if the weather cooperates. I found Team Ethanol driver, Ryan Hunter-Reay, seen walking to the first practice session yesterday, taking a break near the team …
Team Ethanol Driver Learning The Business
I finally got to meet the Team Ethanol driver, Ryan Hunter-Reay. Ryan was on hand at the Kum & Go pump promotion and posed here with the Highway Patrolmen who helped us with security and traffic and other drivers. He’s the tall guy on the left. Ryan says the Iowa race is very important, especially due to the connection to …
Kum & Go Ethanol Promotion E85 Focus
The Senior Vice President of Marketing for Kum & Go is Kevin Krause. His company has been very involved in the promotion of ethanol by blending it with regular unleaded gas and offering E85 pumps. This year the company worked with the Ethanol Promotion and Information Council and the Iowa Corn Promotion Board to hold a pump promotion at their …
Pioneer Sponsors Iowa Corn Indy 250 Again
Pioneer Hi-Bred is sponsoring the Iowa Corn Indy 250 again this year and I spoke to Russ Sanders, Marketing Director, about how the company is involved. He’s pictured here (left) with Team Ethanol driver, Ryan Hunter-Reay and EPIC Director of Communications, Joanna Schroeder. Russ says that the company sees a great opportunity in the biofuels arena and their participation in …
Iowa Corn Promoting Ethanol
The Iowa Corn Promotion Board was one of the groups sponsoring a pump promotion at an Ankeny, IA Kum & Go as a way to help increase awareness of ethanol which was being sold for a reduced price. Julius Schaaf is the ICPB’s Chairman and a farmer himself. I spoke with him briefly prior to the activity to learn more …
Ethanol Groups Working Together
The three major ethanol producer groups are working together to combat negative publicity and keep ethanol moving forward. Ethanol Promotion and Information Council Executive Director Toni Nuernberg says the three groups – EPIC, the Renewable Fuels Association, and the American Coalition for Ethanol – complement each other. “All three of us have a roll to play in this industry,” Nuernberg …
Promoting Ethanol Before Racing With It
Consumers in Ankeny, IA were treated to a little relief at the gas pump today when the Ethanol Promotion and Information Council teamed up with Kum & Go for a pre-race ethanol promotion. Regular (E10) was selling for $2.50/gallon and E85 was $1.85. I filled up my flex fuel van before I left. Four of the IndyCar drivers were on …
Just Say “Yes” to Ethanol
Buttons of many colors can be seen on hundreds of name badges walking around the 2008 Fuel Ethanol Workshop creating a positive mantra for the ethanol industry. The “Yes Ethanol” buttons are the creation of Lanser Public Affairs, an agency in New Berlin, Wisconsin that specializes in helping ethanol plants with site approval and community relations. The husband and wife …