The American Coalition for Ethanol (ACE) announces the hiring of a new Communications Manager, and the shifting of Ron Lamberty’s role to Chief Marketing Officer (CMO).
Ashley Borchert, former Digital Marketing and Social Media intern at Midcontinent Communications (Midco), replaces Katie Muckenhirn who took on the role of ACE’s Vice President of Public Affairs last fall. Borchert’s responsibilities include handling the organization’s social media platforms and assisting with media and member relations, along with other communication activities, including ACE websites, Ethanol Today magazine, and events and advocacy efforts.
Ron Lamberty’s new role as the organization’s Chief Marketing Officer makes him responsible for the planning and implementation of ACE’s market development and member relations efforts. As CMO, he’ll continue leading ethanol business development in the fuel marketing sector and build strategic relationships with current and prospective ACE members.
“Ethanol plants’ product offerings are constantly evolving in response to emerging market opportunities,” Lamberty said. “With these growing market possibilities, ACE has the experience to help communicate product benefits, identify and educate potential buyers, and ensure public policy provides access and a level playing field for our members’ products. As CMO, I’ll make sure we’re doing all we can to continue to expand markets for ethanol and other products for our members.”