ACE Senior VP Makes Second 2019 Visit to Mexico

Cindy Zimmerman

American Coalition for Ethanol (ACE) Senior Vice President Ron Lamberty made his second trip to Mexico this year with a return visit to Monterrey for an ethanol technical information forum for Mexican petroleum equipment installers and retailers. He first visited Monterrey in April of last year to speak to a similar gathering.

“We’re going back to some of the same cities we hosted workshops in last year, so this year, we’re providing more in-depth, practical information on offering gasoline with 10 percent ethanol at retail sites in Mexico,” Lamberty said. “Now that we’ve introduced ethanol across Mexico, and more station owners and operators understand it can help them increase their profits by providing lower-priced fuel to customers, we need to provide more ‘how to’ information with respect to supply, logistics, blending, octane economics, and retail marketing and promotion.”

The forums are a joint effort of the U.S. Grains Council and the Mexican Association of Service Station Providers (AMPES), to inform Mexican petroleum marketers about opportunities in sourcing, marketing, and retailing ethanol-blended gasoline, as Mexico’s transportation fuel sector continues to evolve. Lamberty has shared his experience as an ethanol splash blender and retailer at nine events in Mexico since the fall of 2017. Fuel equipment companies in Mexico report increased interest from retailers and prospective wholesale distributors of ethanol since the workshop series began.

ACE, Ethanol, Ethanol News