3rd Pink at the Pump Campaign Raises $17,000

Cindy Zimmerman

Drivers choosing E15 across Iowa, North Dakota, and Missouri raised $17,000 in October for breast cancer support services and research as part of the 3rd annual Pink at the Pump® campaign, co-sponsored by the Iowa Renewable Fuels Association (IRFA) and Iowa Corn Promotion Board. The North Dakota Ethanol Council and Missouri Corn Growers Association also joined the campaign this year.

Fifty-one Iowa E15 retail stations donated three cents of every gallon of E15 sold from Oct. 1 through Oct. 31 to National Breast Cancer Foundation (NBCF) and The Hormel Institute.

“Pink at the Pump® is a unique campaign that brings together E15 retailers and their customers to support a very worthwhile cause,” said IRFA Managing Director Lucy Norton. “We are proud to provide donations to breast cancer researchers and service providers through the success of Pink at the Pump®.”

NBCF provides help and inspires hope to those affected by breast cancer through early detection, education, and support services. The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer.

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