ACE Makes Case for Higher Ethanol Blends to Retailers

Cindy Zimmerman

The American Coalition for Ethanol (ACE) is talking to fuel retailers about higher ethanol blends at the 2017 National Association of Convenience Stores (NACS) show this week in Chicago, with Bob O’Connor, Owner of Jetz Convenience Centers, on hand to help answer questions from a retailer point of view.

Last November, Jetz became the first retailer to offer E15 to the Milwaukee market, and they opened their second E15 location last month. “We wouldn’t be adding Unleaded 88 (E15) and E85 at a second location if it wasn’t doing so well at the first,” O’Connor said. Both Jetz flex fuel locations report selling more E85 than premium and diesel combined.

“Our Flex Fuel Forward campaign recognizes the reality that marketers trust information they get from other marketers. They want to hear from other station owners who have already ‘been there and done that,’” said Ron Lamberty, ACE Senior Vice President. “Website traffic to backs that up: three of the most viewed pages feature retailers addressing common questions and concerns of other retailers. We’ve invited Bob to join us at NACS, the largest convenience store show in the world, to speak to retailers in person.”

ACE is debuting the first of a series of videos that showcase these stories and answer frequently asked questions about E15 and flex fuels at its booth at the NACS show. Following the show, a new video will be released on each month.

ACE, Ethanol, Retailers