ACE Webinar Focuses on Market Development

Cindy Zimmerman

The American Coalition for Ethanol (ACE) last week hosted a webinar on market development for higher ethanol blends, including an update on the organization’s market development work and legislative and policy priorities.

ACE Senior Vice President Ron Lamberty also discussed assistance for retailers to start offering higher ethanol blends and a tour of resources on ACE’s website and Retailer Roadmap resource.

“The strategy behind our website is that fuel marketers trust information they get from other marketers like themselves,” Lamberty said. “This matches what we have seen on our site; three of the most viewed pages are our featured retailers addressing common questions and concerns of other retailers.”

Lamberty added that the retailers he’s spoken with want others to start selling E15 so consumers become more comfortable with it. Retailers also want a variety of barriers to offering higher blends addressed, including regulatory burdens, the cost and availability of funds, available RIN-less E85, consistent identification of fuel blends, and RVP relief.

ACE, E15, E85, Ethanol