For the next four months citizens of the Mid-Atlantic region will see and hear the ethanol advertising campaign created by the Maryland Grain Producers Utilization Board (MGPUB). The “You Have a Choice” campaign includes postcards, buses, video, internet and radio advertising that showcases ethanol fuel and the stations that offer higher blends. Ads feature 88-octane fuel available in the area, a new alternative to unleaded 87-octane imported petroleum.
“There are more than 22 high octane stations under construction in Maryland and even more in Virginia,” said Lindsay Thompson, Executive Director MGPUB. “The mid-west has had a choice at the pump for years, and now we have one too. Higher blends of ethanol offer owners of unleaded vehicles lower price, cleaner air, and higher performance.”
This advertising effort is part of a large infrastructure project to install E15 (15% ethanol and 85% unleaded) and E85 (85% ethanol and 15% unleaded) pumps in the region. Unleaded E15 can be used in all vehicles 2001 and newer. Unleaded E85 can be used in all flex fuel vehicles (FFVs). The stations are funded in part with a grant from the US Department of Agriculture.