IA Retailers are “Pink at the Pump”

Joanna Schroeder

Beginning October 1, 2016, nearly 30 fuel retailers in Iowa are kicking off the “Pink at the Pump” campaign to raise funds for breast cancer as well as raise awareness about E15. These retailers have committed to donating 3 cents of every gallon of E15 sold during the month of October to the National Breast Cancer Foundation (NBCF).

pinkpump_choose-e15-logo-245x300October is ‘Breast Cancer Awareness Month,’ and it’s a perfect time for Iowa E15 retailers to join forces with the National Breast Cancer Foundation to raise awareness about breast cancer and cleaner-burning E15,” noted Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton.

NBCF Senior Director of Development Danae Johnson said of the promotion, “Filling-up with E15 means you’re fueling your vehicle with a more environmentally-friendly fuel that contains less carcinogens than straight petroleum gasoline. Now, for the entire month of October, it also means you’re helping to combat breast cancer while seeing a lot of pink at participating Iowa E15 fueling locations. We appreciate the support of the Iowa Renewable Fuels Association and Iowa Corn this Breast Cancer Awareness Month.

“Many people have started eating healthier, but they don’t ever think about what they’re being exposed to with daily activities, like fueling their cars,” said breast cancer survivor and Kansas fuel retailer Cheryl Werth Near, who was featured in the documentary ‘Pump.’ “I’m a breast cancer survivor with no previous family history of breast cancer. The truth is gasoline is full of toxic aromatics. Ethanol has no toxins or carcinogens, so the higher the ethanol blend, the less toxic aromatics you are being exposed to when fueling your car. This makes E15 not only a healthier choice, but the higher octane choice that reduces greenhouse gas emissions and saves you money at the pump.”

The Iowa Renewable Fuels Association and Iowa Corn Promotion Board have teamed up with the National Breast Cancer Foundation for the “Pink at the Pump” campaign to help combat breast cancer with cleaner-burning fuels, like E15. For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional t-shirts for staff, and many other pink point of sale materials.

E15, Ethanol, Iowa RFA