ACE Video Highlights #E15 Market Potential

Joanna Schroeder

The American Coalition for Ethanol (ACE) has released a new animated video targeted to retail fuel station owners and encouraging them to offer consumers #E15 at the pump. The piece highlights the rapidly growing number of vehicles on the road that can use E15. The video is located on the Flex Fuel Forward website, a source where retailers can share their experiences with E15 and other mid-level and higher ethanol blend.

“The number of vehicles on the road that can use E15 is huge – whether you’re talking about cars that are warrantied for E15, or those that are approved by EPA to use E15,” said ACE Senior Vice President and Market Development Director Ron Lamberty. “We wanted to show that ‘math’ to station owners, and we especially wanted to show the E15 market potential compared to premium and diesel – because those are the fuels oil companies usually push when station owners consider changing or expanding their fuel slate.”

“In the past few years, as oil companies have limited the fuel grades retailers can offer, and station owners change tanks over to premium or diesel, I feel like we haven’t done enough to make it clear how big the E15 market is.” Lamberty added, “We’ve told people about the E15 opportunity – probably thousands of times. Now we can show them. And if that dramatic difference doesn’t convince them to give E15 a shot, they don’t really want to know…”

Lamberty unveiled the animated video during the Western Petroleum Marketers Association EXPO in Las Vegas, Nevada.

ACE, E15, Ethanol, Retailers, Video