Steve Jobs once said “A lot of times, people don’t know what they want until you show it to them” and American Coalition for Ethanol Senior Vice President Ron Lamberty believes that applies to E15 (15% ethanol blended gasoline) and other higher blends.
“What we’ve seen in the places where E15, E30, E85 have been shown to people, they like them,” said Lamberty during his industry update at the annual ACE conference this week in Omaha. “We need to keep doing what we’re doing and keep showing people the light.”
Lamberty talked about the experiences of some successful higher ethanol blend retailers like Charlie Good in Iowa and Bruce Vollan in South Dakota.
Listen to Ron’s update at the ACE conference here: Ron Lamberty, ACE Senior VP