The ethanol industry through Fuels America is launching a major advertising campaign in the nation’s capitol this week urging support for the Renewable Fuel Standard (RFS).
Renewable Fuels Association (RFA) president and CEO Bob Dinneen says the campaign asks the EPA to choose whether to reward the oil industry for refusing to fulfill its obligations under the law, or to get the RFS back on track by proposing adequate Renewable Volume Obligation (RVO) levels. “We intend to make sure that the (EPA) administrator, members of Congress, and the president himself understand the very clear choice that will be made with this impending RVO decision,” said Dinneen during a morning press conference announcing the new campaign.
The campaign includes television advertising during morning news, Sunday morning talk shows, and cable television, as well as a digital campaign that includes a Politico homepage takeover, a Real Clear Politics Energy takeover, and banner ads on Roll Call’s Energy page.
“The question is, is EPA going to – for the first time – waive the RFS if the oil industry refuses to distribute renewable fuels?” said Advanced Ethanol Council executive director Brooke Coleman.
The campaign is in response to a letter from oil industry organizations to the EPA, and a responsive letter from biofuels industry leaders to the EPA last week. The letters agree on one thing: the EPA has a choice to make. Either choose to reward the oil industry for refusing to fulfill its obligations under the law, or choose to get the Renewable Fuel Standard (RFS) back on track by proposing Renewable Volume Obligation (RVO) levels that comport with the spirit and intent of the law.Fuels America Campaign Launch