Grain, ethanol, and plant nutrient company The Andersons is emphasizing the diversity it brings to agribusiness. This news release from the Ohio-based company says its new brand campaign “And Beyond” includes a refresh to the corporate website www.andersonsinc.com and associated promotional materials.
“The ‘And Beyond’ campaign builds on the equity of the previous ‘And’ theme that we’ve had in place for about six years,” says Tom Waggoner, Vice President, Marketing and Operations Services. “This campaign provides a fresh perspective that keeps our brand moving forward. The theme highlights that The Andersons goes beyond the ordinary with our market expertise and beyond expectations in the strong relationships we form.”
With various business groups operating in 21 states across the country, the “And Beyond” campaign reflects The Andersons as a diversified, yet united, company. Although serving diversified industries, the business groups share a strong commitment to grow enduring relationships through extraordinary service, a deep knowledge of the market and a knack for finding new ways to add value as the company has done for nearly 70 years.
In addition to the ag sector businesses, The Andersons is also involved in railcar leasing, turf and cob products, and consumer retailing.