Study: Leasing Ups Interest in Residential Solar

Joanna Schroeder

A national poll by EnviroMedia finds that a large majority of Americans are definitely or somewhat interested in new solar leasing programs offering installation for little or no money down and a low monthly fee.

EnviroMedia solar leasing poll“It’s no surprise we found 70 percent of Americans perceived ‘cost’ was a barrier to installing solar panels,” said EnviroMedia president and behavior change expert Kevin Tuerff. “Consumers are probably unaware of the plummeting cost of solar power, and most have never heard of solar leasing.”

The new poll finds 48 percent of American homeowners say they have not considered adding solar panels to their home to offset some of their electricity use. However interest in a solar option spiked when respondents were educated about the benefits of a solar leasing program. About 67 percent said that they were very or somewhat interested in such a program.

The poll also found that only 9 percent of respondents said they currently participate in a renewable energy or green power option with their electricity provider. But 69 percent said they might be interested.

“Americans need basic education about where their electricity comes from and how clean energy works,” added Tuerff. “Unfortunately, only one-third of Americans said they definitely know the fuel source of their electricity, so we’ve got a ways to go.”

Electricity, Renewable Energy, Solar