Illinois Soybean Assn. Gets Pumped Up for Biodiesel

John Davis

Get+Pumped+Up+VideoThe Illinois Soybean Association’s checkoff-funded campaign touting the benefits of biodiesel is getting ready to make its next stop at a major petroleum tradeshow. Started in early February, ISA’s “Get Pumped Up!” On Biodiesel campaign goes to Indianapolis, Ind., for the Midwest Petroleum and Convenience Tradeshow (M-PACT), April 16-18th:

“A strong and growing biodiesel industry strengthens the Illinois soybean industry and the state’s economy,” says Lyle Wessel, soybean farmer from Waterloo, Ill., and ISA director. “Biodiesel’s environmental and cost benefits are central to ISA’s effort to get diesel drivers excited to fill up with this accessible, renewable fuel.”

ISA’s “Get Pumped Up!” On Biodiesel campaign debuted at the Mid-West Trucker and Trailer Show in Peoria, Ill., in early February. The campaign features a tradeshow display with an original animated video and an educational brochure customizable for the different segments of biodiesel customers. Visitors also receive a complimentary “Get Pumped Up!” hand gripper for completing a short survey about biodiesel use.

Aside from the economic value of production, the campaign touts biodiesel’s reliability, cost-efficiency and sustainability. Compared to petroleum diesel, biodiesel reduces greenhouse gases by more than 50 percent. Biodiesel blends are approved by most modern OEM automakers.

ISA points out that its state sells more biodiesel than any other state. Check out the YouTube video below.

Biodiesel, Soybeans, Video