Genuine Bio-Fuel has designed a new program, called the ‘Second Chance Program,’ for staffing its company with quality, dedicated employees as well as to assist former inmates and Veterans reestablish themselves within society. Executive Vice President of Genuine Bio-Fuel Inc. Jeff Longo believes, “companies in the alternative energy industry have a responsibility to spur job creation. What better way to spark the economy, then to employ and equip people eager to learn with the tools to build a better future for them.”

GBF’s Second Chance Program provides equal wage jobs to former inmates and Veterans. The program was established to create an environment where former inmates and Veterans are able to start a new life. In addition to each employee receiving another chance to rebuild their lives, Genuine Bio-Fuel also offers them free training if they want to pursue careers in the green sector.

The program’s success is partially due to the “hire, not fire” approach to staffing the program taken by the GBF executive team. Its outreach efforts include hiring Veterans who have just returned from serving our country as well as former inmates in need of a fresh start and new lease on life. Employees in this program are empowered through comprehensive on-the-job training, and as a result GBF has built cohesive team driven environment and experiences low attrition rates.

Longo added, “We hope to serve as a positive example in the biodiesel industry of what happens when businesses begin investing in people again.”