The Kansas Association of Ethanol Processors (KAEP) had a great showing during the Kansas State Fair last week. Positive ethanol messages were heard by thousands of attendees through educational materials, displays and videos. The state fair opened with a KAEP sponsorship, allowing the association to greet attendees and drive traffic directly to the KAEP booth. Once there, attendees had a chance to win a Kwik Shop fuel gift card.
In other Kansas news, the Kansas State University football sponsorship is in full swing. Last weekend, several KAEP members, staff and ag partners attended a tailgating event in Manhattan, Kansas prior to kickoff. Ethanol advocates, including Greg Krissek, with Wichita-based ICM, was on hand to network with fuel retailers (did you know Kansas is the leading state on E15 sales with seven retail stations now selling the ethanol blend?) as well as lawmakers such as U.S. Senator Jerry Moran, about the benefits of ethanol.
The tailgating event is just one part of a season-long Bill Snyder radio campaign promoting ethanol. Radio commercials are airing on KSU’s 33-station network during all home football games as well as during the Bill Snyder radio call-in shows.