BP Promotes Biofuels During 2012 Olympics

Joanna Schroeder

The Olympics are in full swing in London and while the athletes are showcasing their talents, so are biofuels. BP selected Wayne, a GE Energy Business, as the official fuel dispenser of BP’s “Fueling the Future” Showcase in London during the 2012 Olympic and Paralympic Games. BP, who is the official oil and gas partner, is providing advanced fuels for a fleet exceeding 5,000 vehicles and is capitalizing on the opportunity to show Olympic fans from around the world the Helix dispenser, representing the fueling station of the future.

“Being selected by BP as the featured dispenser for its London 2012 biofuels showcase speaks to the commitment Wayne has made to elevate the standard for the modern fuelling experience,” said Neil Thomas, Wayne Global President. “We created this dispenser for an increasingly globalized world, with significant input from our customers and from motorists worldwide. It’s a product line that will be the same for all Wayne customers in all regions.”

The Helix fuel dispenser will be positioned to offer global consumers increased levels of biofuels including both biodiesel and ethanol. It was designed to meet the standards of both ATEX and UL, global regulatory governing bodies for safety and offers cutting edge payment-security platform. Additional features such as enhanced displays with high-contrast, ergonomic design as well as expanded branding and signage areas visible from multiple angles.

“Being selected by BP as the featured dispenser for its London 2012 biofuels showcase speaks to the commitment Wayne has made to elevate the standard for the modern fuelling experience,” added Thomas. “We created this dispenser for an increasingly globalized world, with significant input from our customers and from motorists worldwide. It’s a product line that will be the same for all Wayne customers in all regions.”

biofuels, International