Soybean Checkoff to Promote Biodiesel with Clean Cities

Cindy Zimmerman

Americans from the mid-Atlantic to the Northwest will soon be hearing a lot more about the benefits of soy biodiesel.

usbThe United Soybean Board (USB) and soybean checkoff is partnering with nine Clean Cities Coalitions in the 2012 biodiesel and Bioheat® communications program to spread the word about the only commercially available advanced biofuel.

“Clean Cities coalitions are really great organizations,” says Mike Beard, USB director and soybean farmer from Frankfort, Ind. “This program helps them, and it helps us to get the word out about clean, efficient soy biodiesel.”

Clean Cities Coalitions participating in the 2012 reimbursement program include:
• Alabama Clean Fuels Coalition
• Greater Washington Region Clean Cities Coalition
• Iowa Clean Cities
• Kansas City Regional Clean Cities Coalition
• North Dakota Clean Cities
• Triangle Clean Cities Coalition
• Twin Cities Clean Cities Coalition
• Virginia Clean Cities
• Yellowstone-Teton Clean Energy Coalition

Most of the coalitions will also be working with their state soybean checkoff organizations on the promotions. This year, the soybean checkoff committed nearly $200,000 to assist these chapters in communicating the benefits of soy biodiesel and Bioheat through radio public service announcements, outdoor advertising, informational workshops for energy users and distributors, promotional events, and many other activities.

Biodiesel, Soybeans