Worldwide 90% of Consumers Want More Renewable Energy

Joanna Schroeder

According to a new study released today by Vestas Wind Systems, 90 percent of consumers worldwide want more renewable energy, 65 percent prefer to purchase brands produced using wind energy and 53 percent in China and 7 percent of respondents in the U.S. view climate change as the greatest challenge. The Global Consumer Wind Study 2011 as well as the Corporate Renewable Energy Index (CREX) 2011, show the relationship between consumer demand for renewable energy in the products and services they purchase. In addition, the studies highlight what corporations are or are not doing to meet consumer demands for greater use of renewable energy.

Ditlev Engel, President and CEO of Vestas said, “Consumers around the world see climate change as the greatest single challenge, and 90 percent of consumers want more renewable energy. This shows a real global desire to reduce carbon emissions. It gives corporate decision makers something to think about and act upon.”

The Global Consumer Wind Study 2011 is the largest undertaken of its kind with 31,000 respondents participating in 26 countries. The goal of the survey was to learn more about consumer demand for products made with renewable energy. Consumers were asked how energy decisions made by companies affect their purchasing decisions. In addition, consumers were asked about their perceptions of climate change. The annual study was commission by Vestas and conducted by TNS Gallup.

“The Global Consumer Wind Study provides insight into the role of renewable energy, in particular wind, in relation to the products and services consumers buy,” added Engel.” This in turn should drive the adoption of renewable energy sources by the corporations that sell these products and services.”

The Corporate Renewable Energy Index, with 176 respondents, was based on data from CREX, commissioned by Vestas and conducted by Bloomberg New Energy Finance. The companies using the most renewable energy are News Corp., Plum Creek Timber, Kohl’s Corporation, and Whole Foods Market, who uses 100 percent wind energy and has been named Global Wind Energy Champion.

Electricity, Energy, Research, Video, Wind