WindMade Label Proposed on Global Wind Day

Cindy Zimmerman

A new international label for companies and products using wind energy is being proposed by a new organization.

Wind energy industry leaders gathered in New York today on Global Wind Day to unveil the proposed WindMade™ standard for public comment and to promote it worldwide. This event was co-sponsored by the new WindMade™ organization, headquartered in Brussels, Belgium, and the Wind Energy Foundation, of Washington, D.C.

“I believe that WindMade has the potential to develop into a truly global movement, with consumers around the world demanding transparency on the companies and products they choose,” said WindMade CEO Henrik Kuffner. “WindMade can make a real difference in driving consumer demand for sustainable products, and I am excited to be given the opportunity to spearhead this groundbreaking initiative.”

The proposed standard requires participating companies to source a minimum of 25 per cent of their electricity demand from wind power and it was developed by a committee made up of representatives from founding organizations, including the World Wildlife Fund (WWF), American Wind Energy Association (AWEA), LEGO, Climate Friendly, Gold Standard, and Vestas Wind Systems. “We believe that the label will build a bridge between consumers and companies committed to clean energy,” said Steve Sawyer, Chairman of the WindMade™ Board and Secretary General of GWEC.

Organizers say that WindMade™ will be “dedicated to increasing corporate investments in wind power by informing consumers about companies’ use of wind energy, and increasing demand for products that embrace this clean and renewable energy source.”