An advertising campaign to spotlight biodiesel as America’s advanced biofuel has been launched by the U.S. biodiesel industry.
The multi-million dollar project will include national television advertising, coupled with regional print and radio advertising as well as an online presence. The centerpiece of the education effort is a 30-second spot that will air across the nation on Sunday-morning network talk shows, beginning this Sunday, June 19th. The ads feature the tagline, “Biodiesel. America’s Advanced Biofuel” and focus on biodiesel’s viability here and now. The television spot highlights biodiesel use in the Dallas area to demonstrate the fuel’s practical, common-sense appeal in communities across the country.
“The public generally doesn’t know that there is an advanced biofuel here now,” said Joe Jobe, CEO of the National Biodiesel Board. “This is not some pipedream. Biodiesel today is fueling long-haul trucks from Florida to California, municipal buses in Texas, Ford pickups in Detroit, and Volkswagens in New York City.”
The campaign has a new website – AmericasAdvancedBiofuel.com – where the ads are posted. The TV ad can be viewed below.