Ethanol Ads Debut in California

Cindy Zimmerman

A battleground for corn ethanol was one of ten locations where Growth Energy held viewing parties Monday to debut a new national television campaign.

The Growth Energy “ad watch party” event was held in California’s state capitol of Sacramento to unveil the six new commercials that will be airing over the next six months as part of a $2.5 million national advertising effort being called the “America’s Fuel” campaign. Among those who attended the event were representatives of the California Ethanol Vehicle Coalition (CEVC), the International Institute for Ecological Agriculture (IIEA), Propel Fuels and Genencor, a Palo Alto, CA based innovator of enzymes used in ethanol production.

“California leads the nation in the consumption of ethanol through its sheer volume of gasoline use, and yet it continues to get a bad name because of false information put out there by Big Oil and other special interests. These ads are finally educating the public and telling them the facts about ethanol – it’s clean, it’s renewable and it’s creating jobs,” said Joe Irvin, Executive Director of the CEVC.

However, the Low Carbon Fuel Standard developed by the California Air Resources Board could ultimately prohibit the use of corn ethanol in the state. The ethanol industry has filed suit against the state charging that the measure violates both the Supremacy Clause and the Commerce Clause of the U.S. Constitution.

Watch one of the six ads in the “America’s Fuel” campaign here:

Ethanol, Growth Energy, Video