ALMS Partners with American Forests

Joanna Schroeder

American Le Mans Series (ALMS) is known globally for its environmental initiatives, and today is taking another green step with its partnership with American Forests to support its “dollar-a-tree” Global ReLeaf program. Nonprofit American Forests, has a goal of planting 100 million trees by 2020. ALMS has pledged to plant at least 5,000 trees during the 2010 race season with the focus on areas that have been damaged by natural disasters such as fires and floods and areas that have been overdeveloped.

“Since its inception, the ALMS has been at the forefront of developing green initiatives and solutions in motorsports,” said American Le Man Series President and CEO Scott Atherton.”We are very proud of our efforts with the Environmental Protection Agency and Department of Energy as they relate to our on-track efforts. Our involvement with American Forests enables us to contribute to similar solutions away from the race track and is another way the American Le Mans Series can advocate for a greener tomorrow.”

With the implementation of the Green ReLeaf campaign, the Series will begin every race weekend by displaying a Survivor tree in the paddock. The Survivor Elm – donated by the Series and its teams through American Forests’ Historic Tree program – will encourage fans to do their part for the planet. For every three trees planted, roughly one ton of carbon will be sequestered, allowing for over 1,666 tons of CO2 to be taken out of the atmosphere overall, and every acre of trees planted (approx. 340-490 trees) by the Series will offset about the amount of CO2 produced by driving a car 26,000 miles, or about twice the amount the average driver drives per year.

This initiative is part of the Series’ Michelin Green X Challenge, a season-long green competition.

American LeMans, Education, Environment