Corn growers and the ethanol industry are uniting to provide consumers with more choices at the pump, gas station owners with more product flexibility, and the nation with the ability to achieve its renewable fuels targets with a new campaign to increase the number of ethanol blender pumps nationwide.

The campaign is a partnership between leading corn-producing states, the American Coalition for Ethanol, and the Renewable Fuels Association, with the goal of installing 5,000 blender pumps nationwide over the next three years.

The “Blend Your Own Ethanol” campaign – or BYOethanol (pronounced “bio”) – will offer a single source of ethanol information and technical expertise for petroleum marketers looking to upgrade equipment or begin offering more choices to their customers. By serving as a central clearinghouse for renewable fuels infrastructure incentives, the “BYOethanol” campaign will bring blender pumps to key areas of the country, and from there they will spread as neighboring gas stations see the benefit and want to remain competitive.

The announcement was made today at the opening of the 22nd Ethanol Conference & Trade Show in Milwaukee. Domestic Fuel reporter Joanna Schroeder will have interviews and photos from the event coming soon.