According to the Clean Fuels Foundation, a national consumer awareness campaign aimed at owners of flexible fuel vehicles (FFVs) was officially launched at the Farm-to-Fuel Summit. The project is a cooperative effort between key Florida state government interests, gasoline/E85 distributors, ethanol companies, and several nonprofit environmental and energy advocacy groups.

The Florida Farm-to-Fuel Summit provided the forum for Charles Bronson, Florida Commissioner of Agriculture and Consumer Services, to announce that the state would be taking a proactive role aimed at increasing the use of higher blends of renewable biofuels, like ethanol, in flexible fuel vehicles (FFVs). “Our state has developed a comprehensive strategy to become more energy independent with clean, sustainable, and affordable fuel sources,” said Governor Crist. “Today’s announcement is one more step that our state can take in the effort to become better stewards of our natural resources.”

“The FFV Awareness driver education project is designed to locate and encourage drivers of FFVs to try higher blends of ethanol when they are available. This will help Florida meet its goals of reducing the cost of and reliance on imported oil, improving air quality, and creating economic development opportunities – all while reducing greenhouse gases. This is a Win-Win-Win for Florida drivers, the state government, and the nation,” said Douglas A. Durante, Director of the Clean Fuels Foundation.

There are currently thirty E85 stations in the state, with a majority of them located in the South Florida market.

The Clean Fuels Foundation and the FlexFuel Vehicle Club of America are the project organizers in cooperation with the Florida Department of Agriculture and Consumer Services. The lead sponsor for the pilot project is the Renewable Fuels Association. Other project supporters include General Motors, Verenium, Protec Fuel Management, Urbieta Oil, Florida Biofuels Association, and the USDA Office of Energy Policy and New Uses.