Well, from head to shoe really. The E-logo is everywhere here at the Brickyard. From IndyCars and trailers to flags and t-shirts. But, so far, the most interesting places I spotted the logo during this year’s Indy 500 race weekend were on a ‘Cat in the Hat’ style hat and painted on a Keds kid-sized shoe.
Mark Lackner is the owner of the “special replica” of the Team Ethanol IndyCar. He says he won the painted shoe at a trucker’s event. He explained the “paint job” was done with official Team Ethanol IndyCar paint. I spotted him at the IndyCar driver autograph session where he was snagging a signature from former Team Ethanol Driver Jeff Simmons. Now, the shoe is signed by both Jeff and current Team Ethanol driver Ryan Hunter-Reay. I pointed out the shoe to Joanna Schroeder, the Director of Communications for the Ethanol Promotion and Information Council. She is going to have Bobby Rahal sign the shoe so Mark has a complete collection of sigs. She’s also sending him a real replica of the the Team Ethanol car. Mark has the Simmons and Hunter-Reay replicas, but not the Paul Dana replica. Joanna is making sure Mark’s collection of Team Ethanol IndyCar replicas is complete too.