A new message accompanies the ice resurfacing machine at University of Minnesota hockey games. The new “E85 Zamboni” debuted this month during a game between the Gopher Men and the University of Alaska-Anchorage.

“The message is as “black and white” as we can make it. We hope you agree,” said Tim Gerlach of the Minnesota E85 Team. “This consumer education project was made possible with support from the Minnesota E85 Team, for which we are grateful. Thank you, also, to Portage Marketing for their assistance.”

The Minnesota E85 Team consists of the American Lung Association of Minnesota, Minnesota Corn Growers Association, Minnesota Department of Commerce, Minnesota Department of Agriculture, National Ethanol Vehicle Coalition, Clean Cities and General Motors.

See more E85 Zamboni pictures here.