Marketing at Top Speed

Cindy Zimmerman

EPIC at NAMA“Marketing at Top Speed” was the title of the presentation made to agrimarketing professionals this week in Kansas City by the executive director of the Ethanol Promotion and Information Council (EPIC), Tom Slunecka.

Slunecka told the members of the National Agri-Marketing Association (NAMA) that ethanol has brought a major paradigm shift to agriculture that stands to benefit every segment of the industry, including the livestock sector, in the long term. He urged them all to become “ethanol evangelists” and promote the good news about the fuel to fight those who are trying to undermine it.

EPIC certainly has a great story to tell, growing an organization to promote ethanol in less than three years into what is a major success story. Just this year alone, Slunecka says they have generated over 700 million media impressions for ethanol – mostly due to their high profile with the Indy Racing League and other motor sports venues. Ethanol may seem to be generating a great deal of negative publicity, but as the saying goes “there’s no such thing as bad publicity.” And there is no denying that ethanol has brought new life to rural America.

EPIC, Ethanol, News, Promotion