All-Star Broadcast Powered by Biodiesel

John Davis

All Star GameTonight’s Major League Baseball All-Star Game will be seen by millions of fans across the country… thanks, in part, to biodiesel. And it’s just the start for the green fuel’s part on America’s sports stage.

Fox SportsFox Sports will be powering all of its generators, satellite trucks, and other diesel equipment at its television compound in San Francisco with 20 percent biodiesel, B20. This release from the National Biodiesel Board says Fox has also committed to using B20 to power its broadcasts of the World Series, Super Bowl, the Bowl Championship Series and other major events:

The move is part of the “Cool Change Initiative” introduced by News Corporation, the parent company to FOX Sports.

“This initiative is an attempt to reduce our carbon footprint to neutral by 2010,” said Michael Davies, Director, Field Operations – FOX Sports. “The All-Star game presents the opportunity to start implementing some of these environmentally friendly practices, part of which is using B20 in our equipment.”

“The entertainment industry has led by example when it comes to using and promoting biodiesel,” said Joe Jobe, CEO of the National Biodiesel Board. “It’s refreshing to see such high profile stars and companies embracing biodiesel and letting it help them take control of their impact on the environment and oil imports.”

Fox officials say biodiesel was an easy choice for an alternative fuel, since they didn’t have to change any of their equipment to use it.