The company formally known as Broin has officially completed the name changing of all its ethanol production facilities.
POET, formerly known as Broin Companies, announced today that all 26 of its ethanol production facilities have changed their name to POET Biorefining. With the addition of the plants, the 32 entities that made up the Broin Companies are now united under the POET brand as the largest dry-mill ethanol producer in the country.
POET President & CEO Jeff Broin said the change will strengthen their communications and more clearly represent their position in the ethanol industry. “The 32 entities that comprise POET have always operated as one,” said Broin. “Now that we are operating under the same name, the strength of our team will be unmistakable.”
POET has one plant opening next month in Corning, Iowa and another seven currently under construction.
A blog on product names, called the Name Wire, did a recent post about Broin’s name change to POET asking readers to vote on whether they like it or not. Rural Iowa commentator Chuck Offenburger also gave his poetic opinion. So far, POET is getting rave reviews.