The Future is Now

Cindy Zimmerman

PopSci The IndyCar Series’ switch to ethanol will be featured at the annual “PopSci Best of What’s New” event at Grand Central Station in New York, November 7-9. The theme this year is “The Future Now.”

Sponsored by Popular Science magazine, the show features impressive new technologies developed during the previous year and one of them is Honda’s new engine, designed to run on 100 percent fuel grade ethanol in IndyCars.

“We are honored to be playing such an integral role in Popular Science’s ‘Best of What’s New’ show,” said Brian Barnhart, president and COO of the Indy Racing League, the sanctioning body of the IndyCar Series. “The anticipation and momentum building towards ethanol’s 100 percent fuel-grade debut in 2007 exemplifies the regard held that the IndyCar Series and Indianapolis Motor Speedway are innovators in motorsports safety and technology.”

The Team Ethanol simulator will be on display at Grand Central Station and ethanol experts will be there to answer consumers’ questions. In addition, #17 Team Ethanol driver Jeff Simmons will be on hand to sign autographs and conduct media interviews covering the IndyCar Series’ fuel switch and ethanol’s performance and environmental benefits.

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