MTVs Video Music Awards this month (August 31) will feature ethanol and flex-fuel vehicles. According to a PR Newswire release from MTV:
Chevrolet, a division of General Motors, and MTV’s “Break the Addiction” campaign are partnering around the 2006 Video Music Awards to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. Chevy will be providing a customized fleet of 60 Flex Fuel E85 compatible vehicles for the VMAs that will be specifically branded to promote the show as well as GM’s Flex Fuel technology. The fleet of MTV Video Music Award E85 Chevrolet vehicles will be used to transport talent and guests around New York City including arrival at the red carpet on August 31. Once the fleet of VMA-branded E85 vehicles has completed their VMA mission they will be made available for sale to the general public. Beyond the fleet, Chevrolet will also debut a customized Tahoe Concept, provide in-program content (Chevy will present the pre-show Top of the Rock concert and provide the “Chevy Fly-Cam” with aerial shots of red carpet arrivals) and present on-line/off-line advertising.
This should be a great way to educate a younger audience about the benefits of ethanol.