People who keep track of such things say that higher gas prices are causing a major increase in web searches for domestic fuel terms such as ethanol and biodiesel. According to Hitwise, the share of U.S. internet searches for the term ‘ethanol’ was up 212 percent for the four weeks ending May 13, 2006 versus the four weeks ending April 15, 2006. Additionally, the share of searches for ‘biodiesel’ was up 100 percent in that same period. Hitwise is “the leading online competitive intelligence service,” according to the company’s website.
Traffic on Domestic Fuel has seen a significant increase in the past 30 days – up over 50 percent and growing every day.