How to Win Over the Media

Lauren Ciemniak The Alternative Fuels Media Training Workshop was a wonderful session to attend. During these three hours, Jenna Higgins as well as a couple guest speakers, talked about how to have a successful interview with the press.

Jenna gave some wonderful tips and advice about having a clear and concise interview with the media. Here are some of the key tips you should remember when you are doing an interview.

The Media is the best way to get your message out about alternative fuels.
Remember to relate your message to your audience, you have to make an impact on them. You should always be prepared before an interview. Make a couple notes to yourself on the questions you might need to answer and always have 3-4 strong sound bites. Communicate with your body not just words. But most importantly, relax and don’t forget to breathe! When completing an interview, remember to answer in complete sentences and relate it to your audience. Be enthusiastic and correct a reporter if a question is based on incorrect information.

I learned a lot in this wonderful media training workshop and hopefully after reading this, you did too.

Domestic Fuel coverage of the Clean Cities Congress is made possible by the following sponsors:
Alternative Fuel Vehicle Institute Southern California Gas Company

Clean Cities Congress